STC BEST MEMORIES WALL
Your Stories. Our Shared Legacy. Canada’s Pride.
As Sport Tourism Canada marks its 25th anniversary, we’re celebrating the people, places, and moments that have shaped our vibrant community—honouring the legacy we’ve built and the lasting impact we’ve made.
Together, we share a story of 25 years of sport tourism in Canada.
Honouring 25 years of shared history—celebrating the people, places, and moments that brought us here.
A testimonial for SEC and Sport Tourism Canada
Sport Tourism Canada and the Sport Events Congress (SEC) play a pivotal role in connecting communities with national sport organizations, opening doors to transformative opportunities in...
SEC is more than just a conference – Montréal Sports Events
Sport Event Congress is the one event I truly look forward to each year. It’s where my journey in the sport industry really began — three years ago, SEC helped me better understand the landscape and...
Empowering Bids and Building Connections: How Sport Tourism Canada Fuels Our Hosting Success
Sport Tourism Canada provides a number of resources to our organization that have helped support our ability to successfully bid and earn the right to host events. Tools such as the STEAM model...
Maximizing Our Event Impact Through STC Membership
Curling Canada has found immense value in our membership within Sport Tourism Canada. Being able to connect directly with destination marketing offices and other sport rights holders in the industry...
Tourisme Laval is proud to celebrate the 25th anniversary of Sport Tourism Canada
Tourisme Laval is proud to celebrate the 25th anniversary of Sport Tourism Canada, an invaluable partner that has helped position Laval as a top destination for sporting events. Since 2012, our...
What does STC membership mean to Saskatoon?
At Discover Saskatoon, we’re passionate about showcasing our city as a premier destination—not only for leisure and business but also for sport tourism. That’s why we’re proud to be a member of...
STC is invaluable to Athletics Canada
Sport Tourism Canada has been an invaluable resource to Athletics Canada. The connections we've made through SEC and STC’s networking events have helped us identify and collaborate with strong host...
Proud to be a member – Central Nova Scotia Sports & Entertainment – Rath Eastlink Community Centre
Sport Tourism Canada has been an invaluable partner in the growth and development of our sport and event hosting strategy in Central Nova Scotia. Through STC’s national network and sector events...
Hosting the Ontario Parasport Games in Durham Region
In 2019, Durham Region proudly hosted the Ontario Parasport Games. This was my first time leading a multi-sport event—and what an eye-opener it was! From transportation logistics to hotel room...
Tourism North Bay is proud to be a member of Sport Tourism Canada
Since joining Tourism North Bay, I have had the privilege of attending four Sport Event Congresses so far, each one reinforcing the exceptional value of Sport Tourism Canada's community and...
Celebrating 75 Years of Racquetball in 2025
This year marks a milestone for racquetball — 75 years of one of the world’s fastest and most dynamic sports. Played in over 95 countries, racquetball continues to thrive, and that passion was on...
A Pandemic Memory to Cherish
In 2021, as the pandemic continued to shut down the world, Curling Canada made the very bold decision to develop the protocols and plan to host seven back to back events on behalf of the sport....
Canada for the win – 2023 IIHF World Junior Championship
It was January 5: the gold medal game of the 2023 IIHF World Junior Championship between Team Czechia and Team Canada at Scotiabank Centre in downtown Halifax, Nova Scotia. Over the ten-day...
Ontario Summer Games 2024 – London
 My favourite Sport Tourism memory is when London hosted the Ontario Summer Games in August of 2024. As a former athlete who previously participated in the Games, it was a full circle moment for me...
Lethbridge Sport Council – Tourism Lethbridge Celebrates 25 Years of Sport Tourism Canada
Lethbridge has been involved with Sport Tourism Canada since its formation, but the Lethbridge Sport Council’s first official representation was at the 10th anniversary Sport Events Congress (SEC)...
Speed Skating Canada – Sport Tourism Memory
Speed Skating Canada hosted the World Speed Skating Championships in Calgary for the first time since 1998. While we were optimistic about the turnout, we couldn't be certain what to expect....
Community Impact – Strathcona County
In February 2023, Strathcona County proudly hosted the Special Olympics Alberta Winter Games. To enhance awareness and promote inclusion, we launched an ambassador program in partnership with...
Hosting the Olympic Team Trails for the Paris Olympics in Edmonton
The competition setup for the facility was set at an international level and met all standards set out in the technical package. It had a huge economic impact for Edmonton and the Host committee....
Everest Curling Club Championships 2024
November 18 - 24, 2024 - Twenty-eight of the country’s best club teams competed for the right to be Canadian champions at the 2024 Everest Canadian Curling Club Championships in Barrie, Ontario. ...
Wheelchair Hockey Activation
This activation was unforgettable. At the Richmond Sport Hosting booth, attendees were invited to try their hand at wheelchair hockey—a humbling, empowering, and eye-opening experience.
LeBron James Cutouts memory
Stepping into the SEC25 NBA Experience was like walking into a dream for basketball fans. As soon as attendees turned the corner, they were greeted by towering cutouts of LeBron James—one in action,...
Tourism Calgary NBA Booth
With a bright blue backdrop and oversized basketballs, the Tourism Calgary booth was a fan favourite. Whether you were a Lakers fan or just there for the fun, this interactive photo station brought...
Escalator Lounge
In the quiet early morning or after a long day of panels and networking, this spot by the escalator became a sanctuary. The soft lighting, the elegant blend of curves and symmetry, and the...
SEC25 Branding
The iconic SEC25 sign, stretching across the hallway in bold blues and yellows, became a landmark throughout the event. It wasn’t just a directional banner—it was a statement. This was the 25th...
Calgary Theatre Session
The hush that fell over the crowd inside the theatre was unlike any other. With dramatic lighting and a curved, elegant seating arrangement, attendees were treated to a special SEC25 keynote session...
Candid Networking Moment
Not all impactful moments happen in breakout rooms. Sometimes, it’s a simple, genuine smile during a hallway chat. This candid moment of connection, shared between professionals from Leduc and...
SEC25 Logo Projection on Wall
Sometimes the most powerful moments aren’t the loudest—they’re the ones that quietly take your breath away. That’s exactly what this projection did at SEC25. Cast high upon the wall, the stylized...
Marching Band Performance
As the SEC25 crowd gathered near the main escalators, the sudden blast of trumpets and pounding of drums captured everyone's attention. A marching band—decked out in cowboy hats and plaid...
Sport Events Exchange Room
The anticipation in this room was palpable. Tables stretched across the venue like a carefully orchestrated dance floor, each representing a potential match—a future collaboration, a city, a story...
Cowboy Party at Cowboys Calgary
When the sun went down, the cowboy hats came out. The SEC25 social at Cowboys Calgary was nothing short of legendary. With neon lights overhead and country music pumping, delegates swapped blazers...



























