With a bright blue backdrop and oversized basketballs, the Tourism Calgary booth was a fan favourite. Whether you were a Lakers fan or just there for the fun, this interactive photo station brought out everyone’s inner baller. Poses ranged from fierce to silly, and the line-up of grinning participants never ended. The pairing of sport, tourism, and playful branding made this one of the most talked-about activations. It captured the essence of the conference—engaging, energetic, and rooted in the love of the game.