Sport Tourism Canada has been an invaluable resource to Athletics Canada. The connections we’ve made through SEC and STC’s networking events have helped us identify and collaborate with strong host communities for our national championships. STC’s STEAM model has also played a critical role in measuring and communicating the economic impact of our events, which has strengthened conversations with municipal partners and stakeholders. Whether through Playbook Insider sessions or the broader STC network, the insights and support we’ve gained have directly contributed to the growth and success of our events across the country.
Maxim Chiasson, Events and Marketing Manager, Athletics Canada, ON