The anticipation in this room was palpable. Tables stretched across the venue like a carefully orchestrated dance floor, each representing a potential match—a future collaboration, a city, a story waiting to be told. Known affectionately as “Speed Dating for Sports,” the Sport Events Exchange was one of SEC25’s most impactful activities. Hosts pitched, rights holders listened, and sparks flew. Behind each conversation was a possibility that could turn into a world-class sporting event. It was here that partnerships began—some that might change local economies or inspire the next generation of athletes.