SEC27
Planning for the 2027 Sport Events Congress (SEC27) is well underway, and we’re looking forward to welcoming leaders to from across the sport tourism industry for a few days of learning, collaboration, and meaningful conversations about the future of sport events in Canada. Thank you to everyone who registered, along with our incredible partners, sponsors, and speakers who help make this event possible.
See you soon in Halifax.
SPORT EVENTS CONGRESS (SEC) is Canada’s largest gathering of organizations connected to the $7.4 billion+ sport tourism industry in Canada. The SEC26 program is interactive, educational, offers opportunities for business-to-business networking, and evening social events. For detailed information about SEC CLICK HERE.
sec27 rates + packages coming soon!
SEC27 registration is not open yet. Chack back soon for update. STC reserves the right to cap registration and/or limit the number of delegates in attendance. Some events/activities will have capacity limits.
Members who wish to participate in SPORT EVENTS EXCHANGE (aka SPEED DATING) must be registered for the upcoming SEC and have a valid (up-to-date) STC membership.
All rates exclude taxes that will be added at check-out. GST/HST number: 867453177RT0001
2026 RATES & PACKAGES - 2027 COMING SOON!
STC MEMBER
Member Early Bird Rate
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Member Regular Rate$1450 CAD (+ taxes)(December 3, 2025 to March 12, 2026) |
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STC Member - Event Rights Holder
$850 CAD (+TAXES)(October 15, 2025 –March 12, 2026) |
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Non-Member
$2150 CAD (+taxes)(October 15, 2025 to March 12, 2026) |
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SEC DAY PASS
$800 CAD (+TAXES)Available Dates: MARCH 10 and/or MARCH 11, 2026 |
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PRESTIGE AWARDS PASS
$350 CAD (+TAXES) |
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STUDENT DAY PASS
1-Day Pass $200 CAD (+TAXES) or
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GET IN TOUCH!
SPORT EVENT CONGRESS FAQs
Who normally attends Sport Events Congress?
Sport Events Congress attracts delegates from a variety of sectors:
- Events Rights Holders (organizations/companies who own the rights to sporting events and are seeking potential host cities to partner with them to host their next event. Events range from community level sporting competitions such as minor hockey tournaments to international elite sporting events to conferences and meetings and special events).
- Sport Tourism and Economic Development professionals (people who are working to promote their city/town as a destination for sport events and are interested in hosting events)
- Suppliers to the Sport Tourism Industry (companies who offer services to the sport tourism industry, such as hotels, airlines, magazines, event marketing firms, etc.)
- Education sector and researchers (students, professors and researchers who are in the tourism or sports administration fields).
What is the difference between Sport Events Exchange and Vendor Alley?
Sport Events Exchange is a business-to-business marketplace that provides an opportunity for events rights holders and destinations to meet one-on-one to explore sport events hosting opportunities. Participants are assigned brief appointments to conduct a short business meeting. The format is similar to ‘speed dating’ whereby both parties have a short period of time (8-10 minutes) to determine if there is potential to work together and then a bell rings prompting people to move on to their next appointment.
Vendor Alley is the trade show element at SEC. It offers companies the opportunity to set-up kiosks and promote their products and services to SEC delegates during the conference. Each year, approximately 30 exhibitors take part in the trade show and pay the appropriate fees for their kiosk space that is allocated to them in the trade show area. Conference delegates are encouraged to visit booths, pick-up promotional material and speak with company reps who are exhibiting. Exhibit space in Vendor Alley normally sells out well in advance of the Congress so any company interested in exhibiting should confirm their intentions to STC at least 5 months prior to the Congress.
WHERE AND WHEN DOES SPORT EVENTS CONGRESS TAKE PLACE?
Sport Events Congress has typically always been hosted in the spring. Past host cities include Winnipeg, Richmond, Edmonton, Ottawa, Halifax, Gatineau and Toronto. There is a bidding process in place for hosting SEC.
Do you offer special rates for delegates who only want to attend portions of the Congress or one-day only?
Congress delegate fees are based on the attendee taking part in the full Congress. A limited # of one-day passes are available. You can purchase a day pass for any one of the 3 days.
Do I have to be a member of Sport Tourism Canada to attend SEC?
Congress is open to anyone, however, STC members have discounted rates on registration fees and may have access to certain activities or events that are restricted to members only. View the details on our next SEC or visit the membership section of our website for more info on how to become a member of STC.
How do I find out if my company/organization is a member of Sport Tourism Canada?
View the list of current members on our website or contact STC’s membership services department at [email protected] to check membership status.
I am interested in speaking or presenting at SEC? How do I submit my request or topic idea?
STC is in the process of developing a list of engaging topics for Our next Sport Event Congress that will provide learning and inspiration to assist the sport hosting system to be more successful and resilient in the future. If you would like to recommend a topic or have interest in speaking/presenting at Sport Event Congress, please submit to: [email protected].
STC Valued Partners





