Not all impactful moments happen in breakout rooms. Sometimes, it’s a simple, genuine smile during a hallway chat. This candid moment of connection, shared between professionals from Leduc and beyond, captured the true spirit of SEC25. It’s where relationships were formed, ideas were exchanged, and careers were shaped—sometimes over coffee, sometimes during a casual chat in the exhibit hall. These authentic connections are what make the sport tourism community strong. And it’s memories like these that last far beyond the final keynote.
