by Kim Beggs | Jun 16, 2025 | Best Memories Wall
This activation was unforgettable. At the Richmond Sport Hosting booth, attendees were invited to try their hand at wheelchair hockey—a humbling, empowering, and eye-opening experience.
by Kim Beggs | Jun 16, 2025 | Best Memories Wall
Not all impactful moments happen in breakout rooms. Sometimes, it’s a simple, genuine smile during a hallway chat. This candid moment of connection, shared between professionals from Leduc and beyond, captured the true spirit of SEC25. It’s where relationships were...
by Kim Beggs | Jun 16, 2025 | Best Memories Wall
With a bright blue backdrop and oversized basketballs, the Tourism Calgary booth was a fan favourite. Whether you were a Lakers fan or just there for the fun, this interactive photo station brought out everyone’s inner baller. Poses ranged from fierce to silly, and...
by Kim Beggs | Jun 16, 2025 | Best Memories Wall
The anticipation in this room was palpable. Tables stretched across the venue like a carefully orchestrated dance floor, each representing a potential match—a future collaboration, a city, a story waiting to be told. Known affectionately as “Speed Dating for Sports,”...
by Kim Beggs | Jun 16, 2025 | Best Memories Wall
The iconic SEC25 sign, stretching across the hallway in bold blues and yellows, became a landmark throughout the event. It wasn’t just a directional banner—it was a statement. This was the 25th anniversary. A moment to pause and reflect on how far sport tourism had...
by Kim Beggs | Jun 16, 2025 | Best Memories Wall
When the sun went down, the cowboy hats came out. The SEC25 social at Cowboys Calgary was nothing short of legendary. With neon lights overhead and country music pumping, delegates swapped blazers for plaid shirts and boots. The crowd danced in unison, sang along, and...
