NEWS & ANNOUNCEMENTS

Newfoundland and Labrador’s Mount Pearl and Conception Bay South welcomed the nation’s top young women’s hockey talent as the 2025 U18 Women’s National Championship generated more than $2.1 million in overall economic activity for the province, according to a new...

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WINNER 2025 Canadian Ringette Championships Named STC Canadian Sport Event of the Year (Group A) The 2025 Canadian Ringette Championships in Ottawa, Ontario was named the Sport Tourism Canada Canadian Sport Event of the Year (Group B) at the 2026 PRESTIGE Awards,...

Sport Tourism Canada is pleased to announce that the new STEAM (Sport Tourism Economic Assessment Model) tool is launching soon, with a scheduled rollout beginning in early May. This project represents a landmark investment and a complete, ground-up rebuild of both...

WINNER Scotties Tournament of Hearts 2025 Named STC Canadian Sport Event of the Year (Group A) The 2025 Scotties Tournament of Hearts in Thunder Bay, Ontario was named the Sport Tourism Canada Canadian Sport Event of the Year (Group A) at the 2026 PRESTIGE Awards,...

Sport Tourism Canada (STC) is proud to recognize the valued sponsors who helped make Sport Events Congress 2026 (SEC26) a tremendous success. Bringing together leaders and stakeholders from across the country, SEC26 once again highlighted the strength and...

Canada’s sport tourism industry gathered in Mississauga, Ontario, for Sport Events Congress 2026 (SEC26), delivering three days of meaningful connections, knowledge sharing, and business development opportunities that continue to strengthen the sector nationwide. The...

Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 U17 World Hockey Challenge generated $3.1 million in overall economic activity for Truro, highlighting the event’s strength as a high-impact international sport tourism driver for both...

Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 Para Cup generated approximately $1.2 million in overall economic activity for British Columbia, highlighting the event’s strength as a high-performing international para sport tourism...

Sport Tourism Canada’s STEAMPRO economic impact assessment has shown that the 2025 Alberta 55+ Summer Games generated approximately $1.25 million in total economic activity in Alberta, including nearly $1.04 million in Leduc. Hosted in the City of Leduc from August...

Sport Tourism Canada’s STEAMPRO economic impact assessment has shown that the 2025 Celtic Colours International Festival generated approximately $18.2 million in total economic activity in Nova Scotia, including nearly $15.8 million in Cape Breton alone. Over nine...

Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 Special Olympics Ontario Summer Games generated approximately $3.0 million in total economic activity in Ontario, including $2.48 million in Brantford alone. For four inspiring days in...

Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 Montana’s Canadian Curling Trials generated $42.4 million in overall economic activity for Nova Scotia, highlighting the event’s strength as a high-performing national sport tourism...

Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 Canada Summer Games generated approximately $193.2 million in total economic activity across Newfoundland and Labrador, including more than $180.7 million in the St. John’s area alone....

Ottawa, ON February 2, 2026 Sport Tourism Canada Partners with Signal49 Research to Redevelop STEAM Tool Sport Tourism Canada (STC) is the national leader in sport tourism development and economic impact measurement, with members and partners in communities across the...

Ottawa, ON January 14, 2026 Notice is hereby given, that the Annual General Meeting of members of Sport Tourism Canada (hereafter called STC) will be held on Wednesday, March 11, 2026, at the hour of 12:30pm (Eastern Time) at the Hilton Meadowvale in Mississauga, ON. ...

  Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 29029 Whistler event generated approximately $2.9 million in total economic activity in British Columbia, including $2.3 million in Whistler alone. Held on Blackcomb Mountain, the...

  Insights from 2025 Canada Games CEO, Karen Sherriffs When the Canada Games returned to St. John’s, Newfoundland and Labrador in August, it marked the city’s first time hosting the national multi-sport event in nearly 50 years. The result was a province-wide...

  The City of Brampton, in partnership with Sport Tourism Canada (STC), has released its first-ever Sport Tourism Strategy, marking a significant step forward in positioning sport hosting as a priority for the city’s economic and community development. The...

  Nominate exceptional sport tourism initiatives, games & events! Sport Tourism Canada (STC) is now accepting nominations for the PRESTIGE Awards. The 2026 edition of the PRESTIGE Awards will be recognizing the outstanding people, corporations and events...

  Sport Tourism Canada’s STEAMPRO economic impact assessment has found that the 2025 Peach Classic Triathlon generated over $570,000 in overall economic activity in British Columbia, including $495,000 in Penticton alone. Held annually since 1983, the Peach...

On behalf of Sport Tourism Canada (STC), thank you for your continued support and dedication to growing sport tourism in Canada. Your partnership remains vital to our shared success. We’re pleased to share several key updates that reflect both the investments we are...

Sport tourism is one of the fastest-growing segments of the tourism industry in Canada. Communities across the country, from small towns to major cities, are recognizing the economic, social, and cultural value that hosting sport events can bring. Whether it’s a...

Ottawa, ON January 24, 2025 Notice is hereby given, that the Annual General Meeting of members of Sport Tourism Canada (hereafter called STC) will be held on Tuesday, March 18, 2025, at the hour of 8:00 am (Mountain Time) at the BMO Centre at Stampede Park in Calgary,...

During Sport Tourism Canada's 2024 Annual General Meeting (AGM), which was held in Winnipeg, MB on March 13, the 2024-25 Board of Directors was installed.  STC is pleased to announce the appointment of the following Directors: Allyson Tonelli, BPE Hospitality - Chair...

Kingston, February 1, 2024 Notice is hereby given, that the Annual General Meeting of members of Sport Tourism Canada (hereafter called STC) will be held on Wednesday, March 13, 2024, at the hour of 9:00 am (Eastern Time) at the RBC Convention Centre Winnipeg. ...

TORONTO (October 27, 2023) An independent study by Sport Tourism Canada has measured the overall economic impact of the 2023 edition of Touchdown Atlantic and its associated events at $10 million, which includes over $7.3 million in overall economic activity in the...

Indigenous Tourism Ontario and Sport Tourism Canada: Helping Indigenous Sport Tourism Take Off in Ontario NEWS PROVIDED BY Indigenous Tourism Ontario 25 Oct, 2023, 18:59 ET Mississauga, ON, Oct. 25, 2023 /CNW/ - Indigenous Tourism Ontario (ITO) has officially...

In partnership with Dr. Jennifer Stoll, Grant MacDonald, and Dr. Blake Price, Sport Tourism Canada (STC) is pleased to announce the launch of The Stoll Report on Canadian Sport Event Funding. The sport tourism landscape has changed.  Sport events are not easy to make...

Marketing and Communications Intern Sport Tourism Canada   Summary of Duties Sport Tourism Canada (STC) is looking for a Marketing and Communications Intern, to support their efforts on advocating for the Canadian Sport Tourism industry, while also supporting its...

LONDON, June 20, 2023 – The Ontario Federation of School Athletic Associations (OFSAA) has named the City of London as host of the 2024 OFSAA Track and Field Championships. This prestigious high school track & field event will be hosted at Western Alumni Stadium,...

As the members of Sport Tourism Canada gathered online on May 26th for the 2023 Annual General Meeting, three themes for the sport tourism industry were clearly outlined.  In his opening remarks, Interim Chair of the STC Board, Scott Pritchard noted that while the...

Proposals being accepted for Sport Events Congress 2023 Event Production Sport Tourism Canada (STC) invites Proponents to submit a formal proposal in response to this Request for Proposals (RFP) to provide event planning and management services to support the...

Study conducted by Sport Tourism Canada on August 2022 event    Sport Tourism Canada (STC) studied the economic activity generated by the North American Spartan Championship. The 2022 championship took place in Kelowna, BC at Big White Mountain during the weekend...

Sport Tourism Canada research measured economic impact at $12.7 million   The Canadian Football League’s 2022 edition of Touchdown Atlantic in Wolfville, N.S., and its associated events and celebrations in Halifax provided an economic impact of more than $12.7...

October 6th has been designated as Green Sports Day. Started seven years ago by the Green Sports Alliance, Canada’s focus this year is on launching a national conversation about sustainable sport. The goals of the Canadian organization greensportsverts.ca are to:...

The National Day for Truth and Reconciliation will be marked on September 30th. This day was established by the Government of Canada to ensure the tragic history and ongoing legacy of residential schools is never forgotten. It honors the children who never returned...

Study by Sport Tourism Canada conducted in March of 2022    Sport Tourism Canada (STC) studied the economic activity generated by the 2022 Masters World Cup, held in Canmore, Alberta from March 3 to 11, 2022. It took place at the world-renowned Canmore Nordic...

Study by Sport Tourism Canada conducted in Summer of 2022    Hosted in Leduc for more than a decade, this year’s figure skating competition, the Wild Rose Invitational, generated $533,057 of economic activity in the Leduc area.  The event, which kicks off the...

Grant MacDonald is concluding his term as Chief Operating Officer (COO) of Sport Tourism Canada (STC) to pursue other opportunities related to his consulting practice, effective September 1, 2022. Grant advised the STC Board of his plan earlier this summer and will...

Study by Sport Tourism Canada conducted in May of 2022   Sport Tourism Canada (STC) studied the economic activity generated by the KIOTI Tractor Champions Cup, held in Olds, Alberta from May 3 to 8, 2022. The event, part of the PINTY’S Grand Slam of Curling, took...

Sport Tourism Canada research pegs economic impact at $34.8 million    The modified 108th Grey Cup festival and the championship game still delivered a significant economic impact of almost $35 million, according to an independent study conducted by Sport Tourism...

This is definitely the year we want to celebrate Sport Tourism in Canada! The week of May 29 – June 4 has been declared Tourism Week in Canada, and we’re getting ready to let people know that sport event hosting is BACK!  The theme for the week, Travel Now: For Work,...

As the members of Sport Tourism Canada gathered online on April 27th for the 2022 Annual General Meeting, three themes for the sport tourism industry were clearly outlined.   In his opening remarks, Chair of the STC Board, Neal Alderson noted that the industry is...

Study by Sport Tourism Canada conducted in November 2021  Saskatoon’s economy benefited from an injection of over $12.7 million in economic activity as a result of the successful hosting of the 2021 Tim Hortons Curling Trials. It was held November 20-28, 2021 at the...

Study by Sport Tourism Canada conducted in December of 2021    Canmore’s economy benefited from over $1.4 million in economic activity as a result of the successful hosting of the 2021 World Para Nordic Skiing World Cup. It took place December 4-12, 2021 at the...

You are invited to attend Sport Tourism Canada’s virtual Annual General Meeting. Date: Wednesday, April 27th, 2022 Platform opens: 12:30 pm Eastern (meeting starts promptly at 1:00 pm Eastern) Register in advance for this meeting by Monday, April 25th at 8:00 pm...

A few weeks ago, we asked our members to tell us if they could imagine a Canada without sport tourism.  We received video messages with compelling stories of how important sport tourism is in their communities, venues, and for their organizational growth. We heard...

On International Women’s Day, join us in celebrating the Canadian women of sport tourism .   Today we released a blog on LinkedIn that highlights the many ways that women have helped to shape the industry since Sport Tourism Canada was formed almost 22 years ago....

Can you imagine a Canada WITHOUT sport tourism? Nope. We can’t either.  If you care about sport hosting and would like to join us in spreading the word about this $7.4 billion segment of the tourism industry in Canada, we invite you to send us a video telling us what...

Please welcome the newest member of Sport Tourism Canada’s team, Madison Malone. She is our Project Coordinator, focused on supporting all services for our members. Originally from New Brunswick, Madison is a Public Relations Graduate from Mount Saint Vincent...

Study by Sport Tourism Canada conducted for the event held in July of 2021    The City of Leduc benefited from over $387,000 in overall economic activity as a result of the successful hosting of the 2021 Canadian Junior Girls Golf Championship. The championship...

Have you been wondering about plans for Sport Events Congress 2022? It’s tough to plan in these uncertain times, but over the last few months we’ve been working through ways to develop the best possible approach to hosting SEC22 safely. As the voice of sport hosting...

September 30th was recently designated as a federal statutory holiday, the National Day for Truth and Reconciliation. The legislation to enact this day was passed with a commitment from the Government of Canada to reconciliation and ensuring that the tragic history...

The latest figures to assess the impact of Sport Tourism on the Canadian economy indicate that the industry generated $7.4 billion in value in the calendar year 2019. The analysis, released by Sport Tourism Canada, was based on two surveys from Statistics Canada, the...

Now is the time to tell everyone how your destination has prepared for a post-COVID return to sport events! We’re now booking slots for our Member Spotlights, with availabilities starting in March 2022. Create more visibility for your destination/organization through...

They say ‘membership has its benefits' and we couldn’t agree more! That’s why some of the fantastic content from Sport Events Congress 2021 is now available to our members. We received many requests following the conclusion of SEC21 about whether the content could be...

Sport Tourism Canada (STC) has released the second report in its series, Bouncing Back - Preparing for a Sport Hosting and Economic Reboot. Focusing on responses from international rights holders to an online survey and interviews conducted in March and April of 2021,...

Although the outdoor golf season in Canada seems to be SWINGING back into action, the indoor one (where the sport tourism community engages in some fun, sociable golf-themed competition, learning, and B2B networking), is currently in the ROUGH. There are just no ifs,...

Canada’s sport tourism industry will benefit from the leadership and experience of Grant MacDonald and Rick Traer in their new roles with Sport Tourism Canada. As announced at our annual general meeting in April, effective today MacDonald has assumed the new role as...

Sport Tourism, and tourism in general, has taken a significant hit over the past year and a half. As we mark our second Tourism Week in Canada with the pandemic’s effects on our industry, we support the Tourism Industry Association of Canada’s assertion that tourism...

In February, we put out a call to our members to submit a short self-recorded video in response to this question: My vision for the sport tourism industry in 2021 is … We’ve rounded up all of the amazing submissions and compiled them into a 23-minute Sport Tourism...

For the past several months, Sport Tourism Canada (STC) has been focused on responding to and preparing for a post-COVID sport hosting and economic reboot. It began with the STC COVID-19 Recovery Task Force which identified an adaptive recovery approach to the return...

The members of Sport Tourism Canada (STC) gathered via Zoom to conduct the 2021 Annual General Meeting (AGM) on Wednesday, April 28th, 2021. A meeting of the new Board was held the following day on Thursday, April 29th. Board Update On behalf of STC, outgoing Chair...

OTTAWA – After 21 years at the helm of Sport Tourism Canada, CEO Rick Traer has announced his retirement from the position, effective July 31, 2021. He has led the organization since its inception in 2000. Following 14 years as an administrator in the provincial,...