Newfoundland and Labrador’s Mount Pearl and Conception Bay South welcomed the nation’s top young women’s hockey talent as the 2025 U18 Women’s National Championship generated more than $2.1 million in overall economic activity for the province, according to a new economic impact assessment conducted by Sport Tourism Canada’s STEAMPRO model.
Hosted from November 2-8, 2025, the championship brought together elite athletes, coaches, officials, families, and fans from across Canada, culminating with Quebec capturing its first-ever gold medal with a 3-1 victory over Atlantic in the championship game.
Survey results highlighted the event’s strong tourism impact, with 73% of out-of-town attendees indicating the championship was the primary reason for their visit to the area. Nearly two-thirds of visitors indicated they were very likely to return to the St. John’s area in the future.
“The 2025 U18 Women’s National Championship was a tremendous success on and off the ice, and we’re grateful to the two communities and everyone who contributed to hosting such a great tournament in Newfoundland and Labrador,” said Ryan Robins, senior director of events for Hockey Canada.
“Our organization is committed to growing women’s and girls’ hockey across Canada, and hosting events such as this are critical to inspiring the next generation to participate in hockey and providing players with opportunities to showcase their skills while representing their respective regions.”
“The U18 Women’s National Championship delivered an opportunity for Mount Pearl and Conception Bay South to showcase their communities on a national stage while welcoming visitors from across the country,” said Derek Mager, Sport Tourism Canada’s Senior Consultant and Program Manager of Economic Impact, who analyzed the data and prepared the report.
“Events like this highlight the important role women’s hockey continues to play in creating memorable visitor experiences and strengthening sport tourism destinations across Canada.”
Are you interested in using primary data collected from event attendees at your event? Work with an STC Economic Impact Consultant to analyze the actual economic impact of your event in a specific Canadian community. Contact Sport Tourism Canada today to learn more.