Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 Special Olympics Ontario Summer Games generated approximately $3.0 million in total economic activity in Ontario, including $2.48 million in Brantford alone.
For four inspiring days in July, Brantford, Brant County, and Six Nations of the Grand River came alive as hosts of the 2025 Special Olympics Ontario Summer Games. From July 10–13, more than 1,000 athletes from across the province were welcomed into a community that embraced them with pride, energy, and exceptional hospitality.
Fields, tracks, and venues across the region saw these athletes compete in athletics, bocce, golf, soccer, and softball. The opening and closing ceremonies celebrated not only sport, but culture, inclusion, and the strength of community partnership – especially the collaboration between the Brantford Police Service, Ontario Provincial Police, and Six Nations Police Service, whose leadership and volunteer engagement helped make the Games safe, accessible, and unforgettable.
Beyond the immediate economic boost, the Games strengthened Brantford’s reputation as a welcoming, accessible, and capable host community for major multisport events. 88.4% of attendees said venues and areas were always easily accessible, and 83.9% said they always felt welcomed, safe, and valued – key indicators that visitors left with a positive impression of the destination. These experiences build long-term destination value, increasing the likelihood that participants, families, and volunteers will return for future events, leisure travel, or sporting competitions.
“This report reinforces what makes our Games so special: the transformative impact they bring to communities across Ontario,” said Cody Jansma, President & Chief Executive Officer of Special Olympics Ontario. “Beyond the economic benefits, these Games thrive because of the extraordinary partnership we share with law enforcement agencies.
“Their leadership, commitment, and volunteer support help ensure our athletes are welcomed, safe, and celebrated. Together, we’re not only building more inclusive communities, but we’re also driving meaningful economic growth everywhere our Games are hosted.”
“This event is a great example of how inclusive sport can be a powerful economic and social catalyst,” said Derek Mager, Sport Tourism Canada’s Senior Consultant and Program Manager of Economic Impact, who analyzed the data and prepared the report. “By combining strong community partnerships with world-class programming, the Special Olympics Ontario Summer Games not only supported local businesses but also showcased Brantford as a premier host for major multisport events.”
Are you interested in using primary data collected from event attendees at your event? Work with an STC Economic Impact Consultant to analyze the actual economic impact of your event in a specific Canadian community. Contact Sport Tourism Canada today to learn more.