Over the next several weeks, CSTA is offering a series of free webinars led by industry experts to help you navigate through the COVID-19 crisis. If you are interested in participating, please forward an email to webinars@canadiansporttourism.com and the connection details will be forwarded in advance of the session.
Webinar #1: The Road to Recovery Starts During the Storm – Lessons Learned from Past Recoveries
Presenter: Grant MacDonald Head of Consulting, CSTA
April 16, 2020 @ 1:00 pm Eastern
Grant MacDonald will share lessons learned from past recovery processes and specifically how sport tourism can be a short-term tool to help to support the reopening of business and engagement of residents in the community. In May 2016, all residents of Fort McMurray and surrounding communities evacuated due to the emergency situation of the Alberta Wildfire. During the displacement, sport tourism played a role in supporting planned events and attracting new events that would bring business to the region and help to tell a positive story about the recovery and rebuilding of the community.