by Kim Beggs | Dec 11, 2025 | News & Announcements
Sport Tourism Canada’s STEAMPRO economic impact assessment reveals that the 2025 29029 Whistler event generated approximately $2.9 million in total economic activity in British Columbia, including $2.3 million in Whistler alone. Held on Blackcomb Mountain, the...
by Kim Beggs | Dec 4, 2025 | News & Announcements
Insights from 2025 Canada Games CEO, Karen Sherriffs When the Canada Games returned to St. John’s, Newfoundland and Labrador in August, it marked the city’s first time hosting the national multi-sport event in nearly 50 years. The result was a province-wide...
by Kim Beggs | Nov 17, 2025 | News & Announcements
The City of Brampton, in partnership with Sport Tourism Canada (STC), has released its first-ever Sport Tourism Strategy, marking a significant step forward in positioning sport hosting as a priority for the city’s economic and community development. The...
by Kim Beggs | Nov 17, 2025 | News & Announcements
Nominate exceptional sport tourism initiatives, games & events! Sport Tourism Canada (STC) is now accepting nominations for the PRESTIGE Awards. The 2026 edition of the PRESTIGE Awards will be recognizing the outstanding people, corporations and events...
by Kim Beggs | Oct 22, 2025 | News & Announcements
Sport Tourism Canada’s STEAMPRO economic impact assessment has found that the 2025 Peach Classic Triathlon generated over $570,000 in overall economic activity in British Columbia, including $495,000 in Penticton alone. Held annually since 1983, the Peach...
by Kim Beggs | Sep 11, 2025 | Events, News & Announcements
Sport Tourism Canada (STC) is excited to launch the bid process to select host cities for the 2027 and 2028 Sport Events Congress (SEC). SEC is Canada’s largest annual gathering for the sport tourism industry, bringing together over 350 professionals for three dynamic...
