Since joining Tourism North Bay, I have had the privilege of attending four Sport Event Congresses so far, each one reinforcing the exceptional value of Sport Tourism Canada’s community and resources. From my inaugural Congress in Edmonton, where I was welcomed as a newcomer and guided by my great friends at Tourism London, to the most recent gathering in Calgary, these events have been instrumental in expanding my professional network and industry knowledge.

Sport Congress provides an unmatched platform for meaningful connections across the entire sport tourism ecosystem. The opportunities to engage with National Sport Organizations, Provincial Sport Organizations, and fellow Destination Marketing Organizations have fostered invaluable relationships that extend far beyond the conference walls. These connections enable us to share insights, discuss common challenges, and collaborate on innovative solutions that advance our collective success in the sport tourism industry.

The extensive programming, including the Playbook Insider Series and Economic Impact tools, deliver practical resources that directly enhance our operational effectiveness. What truly sets Sport Tourism Canada apart, however, is CEO – Sheena McCrate and her exceptional staff who consistently demonstrate unwavering commitment to STC member success, going above and beyond to provide support and assistance whenever needed. It can be a phone call, a text or an email and you have someone to support you right away.

Tourism North Bay is proud to be a member of Sport Tourism Canada, and I can confidently say that our participation in Sport Congress has been transformative for both our organization and my professional development within the sport tourism sector.

Matt Rabideau – Tourism Tourism North Bay, ON