UNLEASHING THE

POWER OF SPORT EVENTS!

INCREASING CANADA'S CAPACITY TO

ATTRACT & HOST SPORT EVENTS

What we offer


Looking to elevate your presence in the sport tourism industry? Whether you’re a host destination, event organizer, venue, accommodation provider, or education provider, joining Sport Tourism Canada offers you exciting opportunities to expand your network. As a member, you’ll gain access to dynamic events, exclusive B2B connections, and top-notch educational resources. Don’t miss out—become a member and boost your success in the sport tourism industry!

Economic Impact

Consulting Services

Up for Bid!

BECOME A MEMBER

Exclusive Events

We help increase Canada’s capacity to attract and host sport tourism events.

Sport Tourism Canada was established in partnership with Destination Canada (formerly known as the Canadian Tourism Commission) to strengthen Canada’s ability to attract and host sport tourism events.

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About STC


Vision

To make Canada the world’s premier destination for hosting sport events.

Mission

We enhance Canada’s ability to attract and host premier sport tourism events.

Values

Excellence, Equity, Diversity, and Inclusion, Alignment, Leadership & Collaboration.

what sets your destination apart?


ECONOMIC IMPACT

Need help to develop or refresh your Sport Hosting Strategy?

Hosting an event and need to measure the economic impact it generates?

Sport Tourism Canada has a suite of economic impact assessment tools and a pool of highly-qualified consultants.

WHAT GETS MEASURED,
GETS FUNDED!

WATCH US IN ACTION!


STC Member Spotlight


Canada's

born ready

for sport!

Sign-up for STC’s Exchange zone & this just in e-newsletters!

What our members are saying...


City of Leduc – Former Mayor Greg Krischke

We have several events – MAJOR events – that have come to our community as a direct result of Sport Events Congress. Networking is one of the secrets to success at this conference. You get to experience sport tourism at its finest – that’s really cool.

Hockey Canada – Dean MacIntosh

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

Sport Tourism London – Heather Bury

I attend STC events as a member to meet with sport rights holders. Being from Saskatchewan, our STC membership allows us with the opportunity to connect with many sport organizations in one location at the same time.

STC Valued Partners