Unleashing
The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

Latest News

Services We Offer

MEMBERSHIP

Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.

 

Consulting Services

High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.

 

ECONOMIC IMPACT ANALYSIS

Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.

 

We Organize
These Events

Sport EventS Congress

March / April annually

Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.

Prestige Awards

Held annually in conjunction with Sport Events Congress

To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.

[UN] Golf and Sport Tourism Fore-Um

Held annually in November

A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.

Get your copy of the 2020 Canadian Sport Hosting Index

Member
Spotlight

TOURISM MISSISSAUGA

As Canada’s 6th largest city, Mississauga is the perfect place to host your events, and offers a diverse selection of facilities and amenities that your delegates will crave. With a population of over 800,000, Mississauga is recognized as one of Canada’s safest cities with stunning natural beauty and multi-cultural heritage. Mississauga welcomes you to explore and experience our city and all it has to offer.

QUÉBEC CITY

Did you know that Québec City is Canada’s second-best sport city? Its sports services and installations are synonymous with expertise and hospitality.

RICHMOND SPORT HOSTING

As we like to say, the west-coast is the best-coast! Richmond, British Columbia is an island city thriving with international culture and stunning coastal views…

Discover Saint-John

There’s a new player in the indoor sports game in #SaintAwesome – the Irving Oil Field House. The Irving Oil Field House is a 127,000 sqft high-quality sports…

    Testimonials
    From Our Members

    CHERYL FINN

    SPORT TOURISM LONDON

    We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

    DEAN MCINTOSH

    HOCKEY CANADA

    We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

    MEMBER CATEGORIES AND FEES

    Municipal Member

    A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)

    FEES:

    Population under 10,000 CDN $150
    Population 10,000 – 25,000 CDN $300
    Population 25,000 – 50,000 CDN $600
    Population 50,000 – 150,000 CDN $1,500
    Population 150,000 – 500,000 CDN $2,500
    Population Over 500,000 CDN $4,000

    Associate Member

    Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.

    FEES: CDN $1500

    Affiliate Member

    This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

    FEES: CDN $500

    Education

    This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

    FEES: CDN $100

    Rights Holder - National

    This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

    FEES: CDN $0

    Rights Holder - Provincial

    This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.

    FEES: CDN $0

    International

    This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.

    FEES:

    Cities, States or Provinces – USD $5000
    Countries USD $10,000