What we offer
Looking to elevate your presence in the sport tourism industry? Whether you’re a host destination, event organizer, venue, accommodation provider, or education provider, joining Sport Tourism Canada offers you exciting opportunities to expand your network. As a member, you’ll gain access to dynamic events, exclusive B2B connections, and top-notch educational resources. Don’t miss out, become a member and boost your success in the sport tourism industry!
Economic Impact
Consulting Services
Up for Bid!
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Exclusive Events
STEAM Launch
The New Gold Standard for Sport Tourism Economic Analysis
Sport Tourism Canada is pleased to announce the full launch of the new STEAM (Sport Tourism Economic Assessment Model) platform.
This project represents a landmark investment and a complete ground-up redevelopment of both the online STEAM and STEAMPRO platforms. The enhanced system features a modernized architecture, improved functionality, and expanded capabilities to better support economic impact forecasting and event planning across Canada.
All Sport Tourism Canada members should have received an email with instructions on how to access and log into STEAM for the first time. If you require assistance accessing your account or have any questions about the platform, please do not hesitate to contact us.
Not a member of STC?
Become a member and unlock access to STEAM, Canada’s sport tourism economic impact prediction platform. Contact [email protected] to learn more.
What our members are saying…
We help increase Canada’s capacity to attract and host sport tourism events.
Sport Tourism Canada was established in partnership with Destination Canada (formerly known as the Canadian Tourism Commission) to strengthen Canada’s ability to attract and host sport tourism events.
About STC
Vision
To make Canada the world’s premier destination for hosting sport events.
Mission
We enhance Canada’s ability to attract and host premier sport tourism events.
Values
Excellence, Equity, Diversity, and Inclusion, Alignment, Leadership & Collaboration.
what sets your destination apart?
ECONOMIC IMPACT
Need help to develop or refresh your Sport Hosting Strategy?
Hosting an event and need to measure the economic impact it generates?
Sport Tourism Canada has a suite of economic impact assessment tools and a pool of highly-qualified consultants.
WHAT GETS MEASURED,
GETS FUNDED!
Celerate with us, Share your best memories!
Your Stories. Our Shared Legacy. Canada’s Pride.
As we mark the 25th anniversary of Sport Tourism Canada, we want to celebrate the incredible moments, partnerships, and stories that have shaped our vibrant community.
We invite you to share the memories, milestones, and standout moments that define your sport tourism journey. Whether it’s a behind-the-scenes triumph, an unforgettable event, or a meaningful connection, we’d love to hear your story!
Your submissions will be part of the STC Best Memories Wall, a digital showcase on our website honouring 25 years of sport tourism in Canada.
WHAT CAN YOU SHARE?
Here are some ideas to inspire your submission: A behind-the-scenes story from a major event you hosted or organized
- Your Top Moments in Canadian sport tourism
- A standout experience as a host destination, event rights holder, volunteer, or STC partner
- Your favourite memory from attending Sport Events Congress (SEC)
- A “Why I’m a Member” story; what STC means to you and how it’s shaped your work or community
- A testimonial about SEC or Sport Tourism Canada
- A funny or heartwarming moment that captures the spirit of sport tourism
- A photo or video that brings your story to life
BI-WEEKLY FEATURES & MONTHLY PRIZES!
SHARE YOUR STORY AND WIN!
Your submission will automatically be entered into the STC Best Memories Wall prize draw.
Every two weeks, STC will feature two member submissions on our homepage. These featured stories will then be entered into a monthly draw for a chance to win an STC prize package.
One lucky winner will be randomly selected each month from the featured finalists and announced in the STC Monthly Newsletter.
Draws will take place for the following months in 2025: July, August, September, October, November, and December.
STC Best Memories: Member Highlights
WATCH US IN ACTION!
Canada's
born ready
for sport!
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STC Valued Partners
