Unleashing
The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

Latest News

New Year, New Congress!

New Year, New Congress!

A new year means a new adventure ... We’re taking Sport Events Congress 2021 virtual! SEC21 (Virtual Edition) will be hosted on an event technology platform that is robust and interactive offering an engaging virtual experience that includes two-way interactions...

Preparing for a Sport Hosting & Economic Reboot

Preparing for a Sport Hosting & Economic Reboot

Over this past summer many of our members actively participated on our Sport Tourism Canada COVID-19 Recovery Task Force. We are now continuing this valuable work and in conjunction with Destination Canada, with the support of Sport for Life, are beginning the...

Services We Offer

MEMBERSHIP

Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.

 

Consulting Services

High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.

 

ECONOMIC IMPACT ANALYSIS

Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.

 

We Organize
These Events

Sport EventS Congress

March / April annually

Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.

Prestige Awards

Held annually in conjunction with Sport Events Congress

To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.

[UN] Golf and Sport Tourism Fore-Um

Held annually in November

A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.

Get your copy of the 2020 Canadian Sport Hosting Index

Member
Spotlight

EVENTS LIVERPOOL

The Region of Queens Municipality, newly rebranded as Queens Coast, is located approximately 1.5 hours south of Halifax, on Nova Scotia’s beautiful south shore.

Our rural municipality, 1000 square km in size, consists of 50 communities with a combined population of nearly 10,500. Our natural features include spectacular rivers, lakes, coastlines, and our stunning silver sand beaches.

KINGSTON

With over 100 different sport venues, Kingston has every sport season covered. Most facilities are located within a 15-minute walk or drive of our 5,200+ accommodation…

TOURISM MISSISSAUGA

As Canada’s 6th largest city, Mississauga is the perfect place to host your events, and offers a diverse selection of facilities and amenities that your delegates will crave.

QUÉBEC CITY

Did you know that Québec City is Canada’s second-best sport city? Its sports services and installations are synonymous with expertise and hospitality.

Testimonials
From Our Members

CHERYL FINN

SPORT TOURISM LONDON

We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

DEAN MCINTOSH

HOCKEY CANADA

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

MEMBER CATEGORIES AND FEES

Municipal Member

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)

FEES:

Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $1500

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $500

Education

This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $100

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $0

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.

FEES: CDN $0

International

This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.

FEES:

Cities, States or Provinces – USD $5000
Countries USD $10,000