Become a Member
Unlock the Power of membership with Sport Tourism Canada!
Want to become an active participant in the fastest growing segment of the tourism industry?
Are you a host destination, event organizer, provincial or national rights holder, venue, or accommodations provider?
Become a Sport Tourism Canada member and build your business in the sport tourism industry through a variety of networking, business-to-business and educational opportunities.
STC MEMBERSHIP IS DESIGNED FOR:
Municipalities,
DMO’s & Economic Development
National, Provincial & Multi-sport Organizations
Suppliers to the
Sport Tourism
Industry
Post Secondary
Educational Institutions
International
Cities
& Countries
Member Categories and Fees
MEMBERSHIP RATE ADJUSTMENTS FOR 2026
To ensure STC’s long-term sustainability while keeping fees reasonable, we are implementing a modest 3% rate increase. This small increases is designed to be manageable for members while supporting the continued investment in tools, advocacy, and member services needed for STC to continue as a viable and sustainable organization.
In recognition of the very challenging funding environments facing our National and Provincial Sport Organizations, STC is not increasing rates for you in 2026. We believe in supporting all players that make Sport Tourism happen in Canada and are committed to being a voice in restoring and growing funding for sport and sport tourism.
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
| 2025 RATES Population under 25,000 CDN $600 Population 25,000 - 50,000 CDN $1000 Population 50,000 - 150,000 CDN $2000 Population 150,000 - 500,000 CDN $3000 Population Over 500,000 CDN $5000 |
2026 RATES Population under 25,000 CDN $618 Population 25,000 - 50,000 CDN $1030 Population 50,000 - 150,000 CDN $2060 Population 150,000 - 500,000 CDN $3090 Population Over 500,000 CDN $5150 |
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.
| 2025 RATES FEES: CDN $2000 |
2026 RATES FEES: CDN $2060 |
Affiliate Member
| 2025 RATES FEES: CDN $1000 |
2026 RATES FEES: CDN $1030 |
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
| 2025 RATES FEES: CDN $500 |
2026 RATES FEES: CDN $515 |
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
| 2025 RATES FEES: CDN $400 |
2026 RATES FEES: CDN $400 |
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.
| 2025 RATES FEES: CDN $150 |
2026 RATES FEES: CDN $150 |
International
| 2025 RATES Cities, States or Provinces - USD $5000 Countries USD $10,000 |
2026 RATES Cities, States or Provinces - USD $5150 Countries USD $10300 |
To become a member of Sport Tourism Canada, please submit a membership inquiry by filling out the form below. Membership services will respond by email within 24-48 hours with next steps. If you have any questions about the categories of membership, please contact [email protected].
Membership Inquiry
* Please answer the question above and then hit Submit
SO, WHAT EXACTLY IS INCLUDED IN THE STC MEMBERSHIP?
MEMBERS ONLY TOOLS & RESOURCES
Take advantage of tools and resources that help you analyze event data and predict the economic impact of hosting a particular event on a specific location in Canada.
Your membership offers exclusive access to directories, Canadian and international industry data, and co-operative marketing programs and sales missions. There’s a range of templates, models, reports, and directories!
FREE ECONOMIC IMPACT ASSESSMENT (STEAM)
As a member, you have complimentary unlimited access to our STEAM model, an online economic impact assessment tool. STEAM uses Statistics Canada visitor expenditure profiles calibrated with spending data collected at over 500 sport events across the country!
STEAM allows you to predict the economic impact of hosting a particular event in a specific location in Canada. In addition to saving $3000 (the cost of a STEAM prediction for non-members), you are also eligible for discounted rates on other economic impact services.
EXCLUSIVE INDUSTRY OPPORTUNITIES
Members have exclusive access to RFPs for events that are open and available for bid in the Up for Bid section of our website.
To gain access to information on RFP bids, you must be a registered member. Become a member today!
PRESTIGE AWARDS
Benefit from the multiple opportunities members have to promote their activities and gain recognition. The PRESTIGE Awards is a program that recognizes excellence in our industry and celebrates successful events, people and sponsors.
These awards are presented annually in eight categories to honour individuals, companies and organizations that have made outstanding contributions to the success of the sport tourism industry.
MEMBER PROFILE LISTING
Enhanced Visibility with Sport Tourism Canada! STC offers our members a dedicated Member Profile Page, designed to showcase your organization/destination in one convenient spot. If you are a member of STC, click below to learn how to submit a profile for your listing.
ADRENALIN MAGAZINE
Members are eligible to receive a free subscription to Adrenalin magazine.
MEMBER SPOTLIGHT
STC also profiles two members each month via our Member Spotlight feature on the homepage that includes a callout link to the members listing page.
What our members are saying…
STC Valued Partners
