Over the next several weeks, CSTA is offering a series of free webinars led by industry experts to help you navigate through the COVID-19 crisis. Please save the following dates for upcoming webinars and check the website often for future topics. We will be using the ZOOM platform for these webinars and will circulate the connection details next week.
If you’re interested in participating in these webinars, send an email to webinars@canadiansporttourism.com for the login details.
Webinar #1: The Road to Recovery Starts During the Storm – Lessons Learned from Past Recoveries
Presenter: Grant MacDonald, Head of Consulting, CSTA
Thursday, April 16, 2020 @ 1:00 pm Eastern
Grant MacDonald will share lessons learned from past recovery processes and specifically how sport tourism can be a short-term tool to help support the reopening of business and engagement of residents in the community. In May 2016, all residents of Fort McMurray and surrounding communities evacuated due to the emergency situation of the Alberta Wildfire. During the displacement, sport tourism played a role in supporting planned events and attracting new events that would bring business to the region and help to tell a positive story about the recovery and rebuilding of the community.
Webinar #2: Analyzing the Economic Impact of COVID-19
Presenter: Derek Mager, Senior Economic Impact Consultant, CSTA
Thursday, April 23rd, 2020 @ 1:00 pm Eastern
This session will describe how to conduct an assessment on lost impacts due to the cancellation of sport events caused by COVID-19. It will also double as a refresher about how to navigate steam2.0, the industry standard in projecting the economic impact of a sport event on a host community. steam 2.0 is populated with spending profiles of primary data collected at over 500 sport events across Canada since its launch in 2002; beware of other rudimentary models on the market that are populated by US data!
Webinar #3: Your Corporate Sponsorship Revenue Program – The New Normal Post COVID-19
Presenter: Brent Barootes, President and CEO of the Partnership Group – Sponsorship Specialists®
Thursday, April 30th, 2020 @ 1:00 pm Eastern
As we work to cope with COVID-19 on a daily basis within our organizations, we need to begin to look to the horizon and post COVID-19. You may have postponed or cancelled events or are sitting on the sidelines waiting to see if you will still postpone or cancel. Thoughts might also include wondering if the sponsors you had will be back or will new sponsors even emerge. You may be concerned about what sponsorship will even look like post COVID 19. This virtual workshop session will walk you through the three stages of your corporate sponsorship revenue program amidst COVID-19; The Immediate Need through the bottom of the trough; The Recovery period and The Post COVID 19 reality with a focus on understanding what that new norm will look like for your sponsorship programs and revenue opportunities as well as what to plan for, how to adjust and what to expect. This session will provide both delivery of content on these subjects and allow for engaged discussion and Q&A.