{"id":71236,"date":"2022-12-08T06:36:10","date_gmt":"2022-12-08T11:36:10","guid":{"rendered":"https:\/\/sporttourismcanada.com\/?p=71236"},"modified":"2024-07-31T14:07:53","modified_gmt":"2024-07-31T18:07:53","slug":"spartan-race-weekend-generates-over-2-million-in-economic-activity-for-kelowna","status":"publish","type":"post","link":"https:\/\/www.sporttourismcanada.com\/fr\/spartan-race-weekend-generates-over-2-million-in-economic-activity-for-kelowna\/","title":{"rendered":"La fin de semaine de la Spartan Race g\u00e9n\u00e8re plus de $2 millions de dollars en activit\u00e9 \u00e9conomique pour Kelowna"},"content":{"rendered":"

Study <\/span>conducted <\/span>by Sport Tourism Canada on<\/span> August<\/span> 2022<\/span> event<\/span><\/span>\u00a0<\/span><\/em><\/h4>\n

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Sport Tourism Canada (STC) studied<\/span> the economic activity generated by the North American Spartan Championship. <\/span>The 2022 championship took place in Kelowna, BC at Big White Mountain during the weekend of August 27-28. <\/span>\u00a0<\/span><\/p>\n

For the first time in its seven-year history, the\u00a0major event was held outside of the United States. It <\/span>included a Super 10K, an Ultra 50K and the Spartan Beast which runs for 21 kilometres and consists of 30 obstacles with elite athletes competing for a share of $62,000 in total prize money.<\/span>\u00a0<\/span><\/p>\n

The study<\/a> was commissioned by Tourism Kelowna, <\/span>who were involved in both securing and sponsoring this exciting event. <\/span>Completing the survey was promoted during the event by providing a QR code which linked to an online version of the survey to participants and spectators. As well, Spartan Race organizers distributed the survey post-event via email to all registered participants. <\/span>\u00a0<\/span><\/p>\n

Using the data collected, the STC team analyzed\u202fthe visitor information gathered through the survey responses. The combined spending from out-of-town visitors, participants, media, and VIPs was then added to the capital and event operational expenditures to produce an overall determination of the expenditures associated with the event. When all of this data and information was combined, STC used the <\/span>STEAMPRO economic impact assessment model<\/span><\/b>\u00a0<\/span><\/a> to produce the detailed report with the economic impact assessment in terms of total output, GDP, wages and salaries, employment and taxes. \u202f\u202f<\/span>\u00a0<\/span><\/p>\n

The report outlines that Kelowna\u2019s economy benefited from <\/span>just over $2.2 million in economic activity<\/span><\/b> as a result of the successful hosting of the Spartan North American Championship Weekend. The study also indicated<\/span> just over $2.4 million i<\/span><\/b>n economic impact for the province of British Columbia.\u202f<\/span>\u00a0<\/span><\/p>\n

\u201cWe were pleased to work with Tourism Kelowna on this report,\u201d said Derek Mager, Sport Tourism Canada\u2019s <\/span>Economic Impact Consultant. \u201cIt was a new type of event for the region, and it is evident that the economic activity was significant in terms of contribution in GDP to the Canadian economy through direct and spin-off impacts.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span><\/i><\/b>Tourism Kelowna was pleased to support the Spartan Race coming to the Kelowna area for the first time,\u201d said Lisanne Ballantyne, President & CEO of Tourism Kelowna. \u201cEvents such as the Spartan Race bring visitors, energy, and new spending to our destination in the short-term, and they also provide long-term benefits. These events introduce new visitors to our destination who often plan return trips, and can inspire spectators to take up a new sport or hobby. Tourism Kelowna\u2019s major event strategy targets events that create impressive economic impact from visitors like those demonstrated in Sport Tourism Canada\u2019s report, and they also create a stronger quality of life for residents.\u201d<\/span>\u00a0<\/span><\/p>\n

Summary of Key Findings:<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n