{"id":62919,"date":"2022-06-07T10:55:25","date_gmt":"2022-06-07T14:55:25","guid":{"rendered":"https:\/\/sporttourismcanada.com\/?p=62919"},"modified":"2022-06-07T09:13:47","modified_gmt":"2022-06-07T13:13:47","slug":"study-modified-108th-grey-cup-still-packed-an-economic-punch","status":"publish","type":"post","link":"https:\/\/www.sporttourismcanada.com\/fr\/study-modified-108th-grey-cup-still-packed-an-economic-punch\/","title":{"rendered":"\u00c9tude : La 108e \u00e9dition modifi\u00e9e de la Coupe Grey a tout de m\u00eame eu un impact \u00e9conomique important"},"content":{"rendered":"

Une \u00e9tude de Tourisme sportif Canada \u00e9value l'impact \u00e9conomique \u00e0 $34,8 millions d'euros\u00a0<\/em><\/h3>\n

 <\/p>\n

Les 108 modifi\u00e9s<\/span>th<\/span> Le festival de la Coupe Grey et le match de championnat ont tout de m\u00eame eu un impact \u00e9conomique important de pr\u00e8s de $35 millions, selon une \u00e9tude ind\u00e9pendante men\u00e9e par Sport Tourism Canada (STC).<\/span>\u00a0<\/span><\/p>\n

Les d\u00e9penses combin\u00e9es des participants \u00e9trangers, du personnel, des spectateurs, des m\u00e9dias, des VIP et des autres visiteurs \u00e0 Hamilton pour les 108<\/span>th<\/span> La Coupe Grey, combin\u00e9e aux d\u00e9penses effectu\u00e9es par les organisateurs de l'\u00e9v\u00e9nement, a totalis\u00e9 plus de $22,4 millions, soutenant plus de $34,8 millions dans l'activit\u00e9 \u00e9conomique globale de l'Ontario, dont plus de $29,8 millions dans la r\u00e9gion de Hamilton. Ces d\u00e9penses ont permis de soutenir 233 emplois et $12,3 millions de salaires dans la province, dont 206 emplois et $10,3 millions au niveau local.<\/span>\u00a0<\/span><\/p>\n

\"Une fois de plus, l'\u00e9tude de l'impact \u00e9conomique du festival de la Coupe Grey 2021 a d\u00e9montr\u00e9 l'impact financier de l'organisation d'\u00e9v\u00e9nements sportifs sur l'\u00e9conomie locale, provinciale et canadienne \", a d\u00e9clar\u00e9 Grant MacDonald, chef de l'exploitation de Tourisme sportif Canada. \"Les r\u00e9sultats que la LCF et la ville h\u00f4te de Hamilton ont \u00e9t\u00e9 en mesure de produire, entre les vagues de la pand\u00e9mie, mettent en \u00e9vidence les protocoles de s\u00e9curit\u00e9 qui ont contribu\u00e9 \u00e0 la confiance des clients et aux r\u00e9sultats financiers importants du festival de la Coupe Grey. Il s'agit d'une autre indication que le secteur du tourisme sportif contribue pleinement \u00e0 la reprise et \u00e0 la croissance future de l'industrie du tourisme et de notre \u00e9conomie.\u00a0<\/span>\u00a0<\/span><\/p>\n

Organis\u00e9 alors que le Canada tentait encore d'\u00e9merger de la pand\u00e9mie de COVID-19, l'\u00e9v\u00e9nement a donn\u00e9 lieu \u00e0 un match de championnat \u00e0 guichets ferm\u00e9s au Tim Hortons Field - un classique au cours duquel les Blue Bombers de Winnipeg ont battu les Tiger-Cats de Hamilton 33 \u00e0 25 en prolongation pour remporter le Saint-Graal du football canadien, le troph\u00e9e de la Coupe Grey.<\/span>\u00a0<\/span><\/p>\n

La semaine a \u00e9t\u00e9 marqu\u00e9e par un festival de la Coupe Grey modifi\u00e9, car la grande majorit\u00e9 des \u00e9v\u00e9nements en salle, y compris la quasi-totalit\u00e9 des f\u00eates et des concerts qui attirent normalement des foules immenses, ont \u00e9t\u00e9 annul\u00e9s ou modifi\u00e9s en raison de probl\u00e8mes de sant\u00e9 et de s\u00e9curit\u00e9 qui ont rendu la planification \u00e0 long terme presque impossible.<\/span>\u00a0<\/span><\/p>\n

\"Je pr\u00e9f\u00e8re parler d'une Coupe Grey de retour plut\u00f4t que d'une Coupe Grey COVID, mais il est ind\u00e9niable que son empreinte est moindre. C'est ce qui rend ces chiffres d'impact \u00e9conomique si remarquables\", a d\u00e9clar\u00e9 Randy Ambrosie, commissaire de la LCF.<\/span>\u00a0<\/span><\/p>\n

\"Ils t\u00e9moignent du pouvoir de la Coupe Grey, m\u00eame dans les p\u00e9riodes difficiles. Et ils sont de bon augure pour les 109<\/span>th<\/span> Nous avons pr\u00e9vu un match de la Coupe Grey et un festival en Saskatchewan en novembre, ainsi qu'un retour \u00e0 Hamilton pour la 110e \u00e9dition de la Coupe du monde de football.<\/span>th<\/span> La Coupe Grey en 2023, lorsque nous offrirons \u00e0 la ville l'exp\u00e9rience compl\u00e8te de la Coupe Grey qu'elle m\u00e9rite\".<\/span>\u00a0<\/span><\/p>\n

L'\u00e9tude a r\u00e9v\u00e9l\u00e9 que la Coupe Grey de d\u00e9cembre dernier \u00e0 Hamilton a attir\u00e9 18 190 visiteurs de l'ext\u00e9rieur, g\u00e9n\u00e9rant des d\u00e9penses de 14,6 millions de dollars, ce qui repr\u00e9sente une augmentation de 18,2 millions de dollars du PIB de la province.<\/span>\u00a0<\/span><\/p>\n

\"L'organisation des Tiger-Cats de Hamilton, en partenariat avec la province de l'Ontario, la ville de Hamilton et nos partenaires commerciaux, aimerait applaudir les fans de TigerTown et de l'ensemble de la communaut\u00e9 de la LCF pour s'\u00eatre joints \u00e0 nous \u00e0 Hamilton et avoir rendu possibles ces incroyables retomb\u00e9es \u00e9conomiques\", a d\u00e9clar\u00e9 Scott Mitchell, chef de la direction et associ\u00e9 directeur g\u00e9n\u00e9ral des Tiger-Cats de Hamilton et du Hamilton Sports Group.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"Nous attendons avec impatience l'ann\u00e9e 2023, lorsque le match et le festival de la Coupe Grey reviendront dans notre grande ville et notre province, et que nous organiserons un festival complet d'\u00e9v\u00e9nements tout au long de la semaine, ainsi qu'un Tim Hortons Field am\u00e9lior\u00e9 et agrandi le dimanche du championnat.\"<\/span>\u00a0<\/span><\/p>\n

L'\u00e9tude a \u00e9t\u00e9 command\u00e9e par le CFL et l'\u00e9quipe de STC charg\u00e9e de l'impact \u00e9conomique a g\u00e9r\u00e9 le processus d'enqu\u00eate et de collecte des donn\u00e9es. L'\u00e9quipe a utilis\u00e9 le mod\u00e8le d'\u00e9valuation de l'impact \u00e9conomique STEAMPRO pour <\/span>produire le rapport d\u00e9taill\u00e9 avec l'EIA en termes de production totale, de PIB, de salaires, d'emploi et d'imp\u00f4ts.<\/span>\u00a0<\/span><\/p>\n

STC s'est associ\u00e9 \u00e0 l'Institut canadien de recherche sur le tourisme et au Conference Board du Canada pour mettre au point sa m\u00e9thodologie, qui repose sur les tableaux d'entr\u00e9es-sorties et les multiplicateurs les plus r\u00e9cents de Statistique Canada.<\/span>\u00a0<\/span><\/p>\n

En l'occurrence, l'\u00e9tude comprenait un sondage aupr\u00e8s de 733 participants qui ont r\u00e9pondu \u00e0 des questions sur leurs d\u00e9penses. Compte tenu des circonstances particuli\u00e8res entourant la Coupe Grey 2021, on leur a \u00e9galement demand\u00e9 dans quelle mesure ils se sentaient en s\u00e9curit\u00e9 lors des festivit\u00e9s de la Coupe Grey. 97,5 % d'entre eux ont r\u00e9pondu qu'ils se sentaient tr\u00e8s en s\u00e9curit\u00e9 ou plut\u00f4t en s\u00e9curit\u00e9.<\/span>\u00a0<\/span><\/p>\n

La saison r\u00e9guli\u00e8re 2022 de la CFL d\u00e9bute cette semaine, avec les Alouettes de Montr\u00e9al qui se rendent \u00e0 Calgary jeudi pour affronter les Stampeders, les REDBLACKS d'Ottawa qui affrontent les Blue Bombers \u00e0 Winnipeg vendredi, et un double programme samedi, avec les Tiger-Cats qui affrontent les Roughriders en Saskatchewan et les Elks d'Edmonton et les Lions de la Colombie-Britannique qui s'affrontent \u00e0 Vancouver.<\/span>\u00a0<\/span><\/p>\n

Le <\/span>Rapport complet<\/span><\/a> est disponible sur le site web de Sport Tourism Canada.<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Sport Tourism Canada research pegs economic impact at $34.8 million\u00a0   The modified 108th Grey Cup festival and the championship game still delivered a significant economic impact of almost $35 million, according to an independent study conducted by Sport Tourism Canada (STC).\u00a0 The combined spending of out-of-town participants, staff, spectators, media, VIPs, and other visitors […]<\/p>\n","protected":false},"author":1478,"featured_media":62920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-62919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-accouncements"],"acf":[],"yoast_head":"\nStudy: Modified 108th Grey Cup Still Packed an Economic Punch - Sport Tourism Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sporttourismcanada.com\/fr\/study-modified-108th-grey-cup-still-packed-an-economic-punch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: Modified 108th Grey Cup Still Packed an Economic Punch - Sport Tourism Canada\" \/>\n<meta property=\"og:description\" content=\"Sport Tourism Canada research pegs economic impact at $34.8 million\u00a0   The modified 108th Grey Cup festival and the championship game still delivered a significant economic impact of almost $35 million, according to an independent study conducted by Sport Tourism Canada (STC).\u00a0 The combined spending of out-of-town participants, staff, spectators, media, VIPs, and other visitors […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sporttourismcanada.com\/fr\/study-modified-108th-grey-cup-still-packed-an-economic-punch\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Tourism Canada\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T14:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2022\/06\/Grey-Cup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1351\" \/>\n\t<meta property=\"og:image:height\" content=\"913\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Beggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Beggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/\"},\"author\":{\"name\":\"Kim Beggs\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#\\\/schema\\\/person\\\/5d84648ef4935174ae551f920e72b04f\"},\"headline\":\"Study: Modified 108th Grey Cup Still Packed an Economic Punch\",\"datePublished\":\"2022-06-07T14:55:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/\"},\"wordCount\":733,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Grey-Cup.jpg\",\"articleSection\":[\"News & Announcements\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/\",\"url\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/study-modified-108th-grey-cup-still-packed-an-economic-punch\\\/\",\"name\":\"Study: Modified 108th Grey Cup Still Packed an Economic Punch - 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