{"id":62673,"date":"2022-05-05T09:00:29","date_gmt":"2022-05-05T13:00:29","guid":{"rendered":"https:\/\/sporttourismcanada.com\/?p=62673"},"modified":"2022-05-05T09:41:27","modified_gmt":"2022-05-05T13:41:27","slug":"recovery-resilience-and-reimaging-themes-of-sport-tourism-canadas-2022-agm","status":"publish","type":"post","link":"https:\/\/www.sporttourismcanada.com\/fr\/recovery-resilience-and-reimaging-themes-of-sport-tourism-canadas-2022-agm\/","title":{"rendered":"Le r\u00e9tablissement, la r\u00e9silience et la r\u00e9imagination sont les th\u00e8mes de l'AGA 2022 de Tourisme sportif Canada."},"content":{"rendered":"

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\n\t\t\t\t[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]As the members of Sport Tourism Canada gathered online on April 27<\/span>th<\/span> for the 2022 Annual General Meeting, three themes for the sport tourism industry were clearly outlined.\u00a0<\/span>\u00a0<\/span><\/p>\n

In his opening remarks, Chair of the STC Board, Neal Alderson noted that the industry is recovering<\/strong><\/span>. In 2021 several cities, along with national sport organizations and event rights holders, hosted local and international events in Canada. He cited their ability to adapt to safe Covid-protocols as key to the successful return to hosting. This demonstrated the <\/span>resiliency<\/span><\/b> of the industry. As well he lauded Sport Tourism Canada\u2019s leadership during the recovery, and its ability to retain members despite the most unusual. And the changing conditions have also spurred members on to <\/span>reimagine<\/span><\/b> how our industry can be better and stronger, with new ideas, concepts and bold approaches helping us to move the industry from good to great.<\/span>\u00a0<\/span><\/p>\n

In the same vein, he indicated the STC Board had shifted its focus to long-term sustainability. That includes increasing the number of board members to 14, to proactively plan for the challenges ahead, rather than reacting to situations as they occur. The different standing committees of the Board have helped move various items forward, and he encouraged members to contribute their skill and expertise to these committees as opportunities arise. The STC office has also undergone a change, moving to a remote work model, rather than a fixed location.\u00a0<\/span>\u00a0<\/span><\/p>\n

He thanked the members for their support of STC, as well as Destination Canada and Sport Canada for their continuing partnership, and the staff of STC for their dedication and expertise.<\/span>\u00a0<\/span><\/p>\n

Alderson finished on a positive note, as he mentioned how inspired he was by the work done to host and produce exceptional local, national and international sport events in Canada. \u201cSports and sport events are returning, teams are travelling and filling hotels leading the return of the tourism and hospitality industry. We need to tell these stories and what the power of sport tourism is doing in our communities,\u201d and encouraged members to share individual sport tourism success stories with local and provincial tourism and elected officials.<\/span>\u00a0<\/span><\/p>\n

Grant MacDonald, COO of Sport Tourism Canada, outlined the new strategy that will provide the adequate resources to attract, deliver and measure the impacts of sport events from local to international. The five pillars of this new strategy are:<\/span>\u00a0<\/span><\/p>\n