{"id":32433,"date":"2021-09-27T04:52:41","date_gmt":"2021-09-27T08:52:41","guid":{"rendered":"https:\/\/sporttourismcanada.com\/?p=32433"},"modified":"2021-09-28T16:07:02","modified_gmt":"2021-09-28T20:07:02","slug":"value-of-sport-tourism-in-2019-tops-7-billion","status":"publish","type":"post","link":"https:\/\/www.sporttourismcanada.com\/fr\/value-of-sport-tourism-in-2019-tops-7-billion\/","title":{"rendered":"La valeur du tourisme sportif en 2019 d\u00e9passe les $7 milliards d'euros"},"content":{"rendered":"

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The latest figures to assess the impact of Sport Tourism on the Canadian economy indicate that the industry generated $7.4 billion in value in the calendar year 2019.<\/p>\n

The analysis, released by Sport Tourism Canada, was based on two surveys from Statistics Canada, the National Travel Survey (NTS) which covers domestic travel and the Visitor Travel Survey (VTS) which provides information from U.S. and overseas travellers.<\/p>\n

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\u201cWhile the sport tourism industry both in Canada and internationally has been significantly impacted by the global pandemic since March of 2020, the analysis of the 2019 data indicates just how much value is associated with hosting sport events,\u201d said Grant MacDonald, Chief Operating Officer, Sport Tourism Canada. \u201cWe anticipate with the safe return to holding events from the local level to international events, sport will definitely be a strong component in our overall economic recovery for Canada and at the community and provincial levels.\u201d<\/p>\n

At the provincial level<\/a>, Ontario reaped the most benefit from visitor spending at $2.45 billion, followed by British Columbia at $1.72 billion and Quebec at $1.25. The city with the largest total visitor expenditure was Toronto at $1.1 billion, followed closely by Vancouver at $1.01 billion and then Montreal at $0.6 billion.<\/p>\n

Spending on accommodation was the highest expenditure by visitors, followed by food and beverages, vehicle costs (gas\/repairs\/rental), sports\/recreational activities and commercial transportation.<\/p>\n

\u201cWe know that Canada will return to its position as an attractive host country in the near future, continued MacDonald. \u201cWe have proven from hosting several modified events in Canada that we can adapt and innovate to ensure the safe delivery of sport events at all levels.\u201d<\/p>\n

The 2019 numbers remained relatively stable from the 2018 data, which was updated at the end of 2018 upwards from the initial projection of $6.8 billion to $7.4 billion when the actual number of international visitors were factored in.<\/p>\n

More details are available here<\/a>.<\/p>\n

The statistics in this report used the following data sources:<\/p>\n