{"id":17675,"date":"2020-06-01T09:30:01","date_gmt":"2020-06-01T13:30:01","guid":{"rendered":"https:\/\/www.sporttourismcanada.com\/?p=17675"},"modified":"2020-06-02T13:09:40","modified_gmt":"2020-06-02T17:09:40","slug":"introducing-sport-tourism-canada","status":"publish","type":"post","link":"https:\/\/www.sporttourismcanada.com\/fr\/introducing-sport-tourism-canada\/","title":{"rendered":"Pr\u00e9sentation de Tourisme sportif Canada"},"content":{"rendered":"<p><strong>May 28, 2020 (Ottawa, Ontario): <\/strong>As it begins its 20<sup>th<\/sup> year, the organization that advocates on behalf of the sport tourism industry has a bold new look, and a new name. <strong>Sport Tourism Canada<\/strong> (STC) was announced as the new name for the Canadian Sport Tourism Alliance, which had developed an international reputation for its promotion of Canada as a premiere destination for bidding and hosting sport events.<\/p>\n<p>Originally planned to be unveiled at the flagship Sport Event Congress 2020 in Edmonton in March, the new name and brand personality was a highlight of a virtual Annual General Meeting and online gathering of the members on May 28<sup>th<\/sup>.<\/p>\n<p>\u201cWe have grown and evolved so significantly from our beginnings in 2000\u201d, said Rick Traer, CEO of Sport Tourism Canada. \u201cThis new name and brand reflects the leadership position we hold in the industry, as well as our services to a much broader membership base that includes destination marketing organizations, sports rights holders, suppliers, and the educational\/research sector.\u201d<\/p>\n<p>\u201cIt also ties together the many different services we provide in one cohesive look, that illustrate the many aspects of our business: Leaders \u2013 bringing authority to advocate for the sector; Connectors \u2013 drawing the industry together for common causes; Resourceful \u2013 creating program and services to enhance our members capabilities; and Optimistic \u2013 striving for our ideals and pushing ourselves to achieve our goals.\u201d<\/p>\n<p>The new look for Sport Tourism Canada features a combination of typography and a Favicon. The typography gives SPORT a prominent position with a strong font conveying authority, strength and endurance. Tourism stretches the same width below, conveying the synergy of the relationship of the two sectors. And Canada, with lines connecting to each side of the logo, symbolizes sport tourism\u2019s reach across Canada. The Favicon, which appears in the word SPORT, was inspired by the movement of athletes and the motion of sport. Its circular shape represents the industry as a whole, and the leaf, which is an iconic symbol of Canada, conveys the sense of movement, action and achievement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17687\" src=\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-logo-2000-300x144.png\" alt=\"\" width=\"300\" height=\"144\" \/><\/p>\n<p>The colours are a combination of the classic Canada red and a rich aubergine colour in the primary logo. Additional colours are introduced in the sub-logos for Sport Events Congress, PRESTIGE Awards, STEAM2.0, STEAM PRO2.0, FESTPRO, Sport Tourism FORE-um and [un] GOLF, STEER, and the Sport Hosting Index. The Favicon will appear in all of the sub-logos, tying the brands together.<\/p>\n<p>For a full overview of Sport Tourism Canada\u2019s brand, please visit the new website at: <a href=\"https:\/\/www.sportourismcanada.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.sportourismcanada.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 28, 2020 (Ottawa, Ontario): As it begins its 20th year, the organization that advocates on behalf of the sport tourism industry has a bold new look, and a new name. Sport Tourism Canada (STC) was announced as the new name for the Canadian Sport Tourism Alliance, which had developed an international reputation for its [&hellip;]<\/p>\n","protected":false},"author":1478,"featured_media":17697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-accouncements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Sport Tourism Canada - Sport Tourism Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sporttourismcanada.com\/fr\/introducing-sport-tourism-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Sport Tourism Canada - Sport Tourism Canada\" \/>\n<meta property=\"og:description\" content=\"May 28, 2020 (Ottawa, Ontario): As it begins its 20th year, the organization that advocates on behalf of the sport tourism industry has a bold new look, and a new name. Sport Tourism Canada (STC) was announced as the new name for the Canadian Sport Tourism Alliance, which had developed an international reputation for its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sporttourismcanada.com\/fr\/introducing-sport-tourism-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Tourism Canada\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T13:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T17:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kim Beggs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Beggs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/\"},\"author\":{\"name\":\"Kim Beggs\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#\\\/schema\\\/person\\\/5d84648ef4935174ae551f920e72b04f\"},\"headline\":\"Introducing Sport Tourism Canada\",\"datePublished\":\"2020-06-01T13:30:01+00:00\",\"dateModified\":\"2020-06-02T17:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/\"},\"wordCount\":420,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/STC-new-logo-bilingual.png\",\"articleSection\":[\"News &amp; Announcements\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/\",\"url\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/\",\"name\":\"Introducing Sport Tourism Canada - Sport Tourism Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/STC-new-logo-bilingual.png\",\"datePublished\":\"2020-06-01T13:30:01+00:00\",\"dateModified\":\"2020-06-02T17:09:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#\\\/schema\\\/person\\\/5d84648ef4935174ae551f920e72b04f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/STC-new-logo-bilingual.png\",\"contentUrl\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/STC-new-logo-bilingual.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/introducing-sport-tourism-canada\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Sport Tourism Canada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/\",\"name\":\"Sport Tourism Canada\",\"description\":\"Unleashing The Power Of Sport Events!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sporttourismcanada.com\\\/fr\\\/#\\\/schema\\\/person\\\/5d84648ef4935174ae551f920e72b04f\",\"name\":\"Kim Beggs\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pr\u00e9sentation de Tourisme sportif Canada - Tourisme sportif Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sporttourismcanada.com\/fr\/introducing-sport-tourism-canada\/","og_locale":"fr_CA","og_type":"article","og_title":"Introducing Sport Tourism Canada - Sport Tourism Canada","og_description":"May 28, 2020 (Ottawa, Ontario): As it begins its 20th year, the organization that advocates on behalf of the sport tourism industry has a bold new look, and a new name. Sport Tourism Canada (STC) was announced as the new name for the Canadian Sport Tourism Alliance, which had developed an international reputation for its [&hellip;]","og_url":"https:\/\/www.sporttourismcanada.com\/fr\/introducing-sport-tourism-canada\/","og_site_name":"Sport Tourism Canada","article_published_time":"2020-06-01T13:30:01+00:00","article_modified_time":"2020-06-02T17:09:40+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png","type":"image\/png"}],"author":"Kim Beggs","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Kim Beggs","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#article","isPartOf":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/"},"author":{"name":"Kim Beggs","@id":"https:\/\/www.sporttourismcanada.com\/fr\/#\/schema\/person\/5d84648ef4935174ae551f920e72b04f"},"headline":"Introducing Sport Tourism Canada","datePublished":"2020-06-01T13:30:01+00:00","dateModified":"2020-06-02T17:09:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/"},"wordCount":420,"commentCount":0,"image":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png","articleSection":["News &amp; Announcements"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/","url":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/","name":"Pr\u00e9sentation de Tourisme sportif Canada - Tourisme sportif Canada","isPartOf":{"@id":"https:\/\/www.sporttourismcanada.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#primaryimage"},"image":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png","datePublished":"2020-06-01T13:30:01+00:00","dateModified":"2020-06-02T17:09:40+00:00","author":{"@id":"https:\/\/www.sporttourismcanada.com\/fr\/#\/schema\/person\/5d84648ef4935174ae551f920e72b04f"},"breadcrumb":{"@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#primaryimage","url":"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png","contentUrl":"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STC-new-logo-bilingual.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.sporttourismcanada.com\/introducing-sport-tourism-canada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sporttourismcanada.com\/"},{"@type":"ListItem","position":2,"name":"Introducing Sport Tourism Canada"}]},{"@type":"WebSite","@id":"https:\/\/www.sporttourismcanada.com\/fr\/#website","url":"https:\/\/www.sporttourismcanada.com\/fr\/","name":"Tourisme sportif Canada","description":"Lib\u00e9rer le pouvoir des \u00e9v\u00e9nements sportifs !","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sporttourismcanada.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/www.sporttourismcanada.com\/fr\/#\/schema\/person\/5d84648ef4935174ae551f920e72b04f","name":"Kim Beggs"}]}},"_links":{"self":[{"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/posts\/17675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/users\/1478"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/comments?post=17675"}],"version-history":[{"count":0,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/posts\/17675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/media\/17697"}],"wp:attachment":[{"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/media?parent=17675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/categories?post=17675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sporttourismcanada.com\/fr\/wp-json\/wp\/v2\/tags?post=17675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}