Alliance canadienne du tourisme sportif<\/strong> (CSTA), ont sign\u00e9 un accord de partenariat de trois ans.<\/p>\nLes deux organisations travaillent ensemble depuis de nombreuses ann\u00e9es et poursuivront cette relation solide dans le cadre de cet accord de partenariat qui s'\u00e9tend de 2018 \u00e0 2020, afin de promouvoir le Canada en tant que destination privil\u00e9gi\u00e9e du tourisme sportif aupr\u00e8s de la communaut\u00e9 sportive internationale.<\/p>\n
\"Destination Canada est fi\u00e8re de collaborer avec l'Alliance canadienne du tourisme sportif pour attirer davantage de manifestations sportives internationales au Canada \", a d\u00e9clar\u00e9 David F. Goldstein, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Destination Canada. \"Lorsque des manifestations sportives ont lieu au Canada, les athl\u00e8tes, les familles, les entra\u00eeneurs et les partisans en profitent pour nos partenaires de l'industrie du tourisme et les collectivit\u00e9s de tout le pays.\"<\/p>\n
\"Depuis de nombreuses ann\u00e9es, Destination Canada nous apporte un soutien extraordinaire pour pr\u00e9senter le Canada comme un endroit de choix pour accueillir des \u00e9v\u00e9nements sportifs majeurs \", a d\u00e9clar\u00e9 Rick Traer, chef de la direction de l'ACTS. \"Leur soutien nous a aid\u00e9s \u00e0 nous classer constamment parmi les cinq premi\u00e8res nations h\u00f4tes \u00e0 l'\u00e9chelle internationale. Gr\u00e2ce \u00e0 cet accord, nous nous r\u00e9jouissons d'avoir encore plus d'occasions de promouvoir le Canada et de mesurer l'efficacit\u00e9 du marketing de notre pays sur de nombreuses plates-formes diff\u00e9rentes.<\/p>\n
En vertu de l'entente, Destination Canada participera \u00e0 titre de partenaire principal \u00e0 la d\u00e9l\u00e9gation canadienne, organis\u00e9e par l'ACTS, au congr\u00e8s international SportAccord, qui aura lieu \u00e0 Bangkok, en Tha\u00eflande, du 15 au 20 avril 2018. SportAccord est le principal \u00e9v\u00e9nement international consacr\u00e9 \u00e0 l'engagement et \u00e0 la connexion des d\u00e9tenteurs de droits, des comit\u00e9s d'organisation, des villes, de la presse et des m\u00e9dias, des entreprises et d'autres organisations impliqu\u00e9es dans le d\u00e9veloppement du sport.<\/p>\n
Destination Canada et l'ACTS s'associeront \u00e9galement pour organiser deux missions de vente conjointes d'\u00c9quipe Canada entre 2018 et 2020 \u00e0 Lausanne, en Suisse, o\u00f9 se trouvent les si\u00e8ges sociaux de plus de 100 organisations sportives internationales qui contr\u00f4lent les droits de centaines d'\u00e9v\u00e9nements sportifs de championnat du monde. La mission de vente d'\u00c9quipe Canada permettra aux destinations canadiennes d'interagir avec divers repr\u00e9sentants de f\u00e9d\u00e9rations sportives internationales dans le cadre d'une s\u00e9rie d'activit\u00e9s promotionnelles, de fonctions d'accueil et d'occasions d'affaires.<\/p>\n
Dans sa recherche, l'ACTS inclura les march\u00e9s prioritaires de Destination Canada dans son instrument d'enqu\u00eate utilis\u00e9 pour recueillir des donn\u00e9es primaires lors des manifestations sportives. L'ACTS sondera \u00e9galement les spectateurs internationaux lors de manifestations sportives afin de d\u00e9terminer les facteurs qui interviennent dans leur processus de d\u00e9cision d'achat.<\/p>\n
Destination Canada appuiera \u00e9galement l'\u00e9v\u00e9nement phare de l'ACTS, le Congr\u00e8s des \u00e9v\u00e9nements sportifs, le plus grand rassemblement annuel de d\u00e9tenteurs de droits sur des \u00e9v\u00e9nements sportifs, de municipalit\u00e9s, d'agences de d\u00e9veloppement \u00e9conomique, de fournisseurs d'\u00e9v\u00e9nements, d'entreprises de gestion d'\u00e9v\u00e9nements et de repr\u00e9sentants \u00e9lus au Canada.<\/p>\n
\u00c0 propos de l'Alliance canadienne du tourisme sportif (ACTS)<\/strong><\/p>\nL'Alliance canadienne du tourisme sportif est une organisation non gouvernementale de renforcement des capacit\u00e9s, bas\u00e9e sur ses membres, qui promeut le tourisme sportif en tant qu'initiative de d\u00e9veloppement \u00e9conomique de base au niveau communautaire. L'ACTS offre ses services \u00e0 plus de 500 membres \u00e0 travers le Canada, dont 130 municipalit\u00e9s, 300 organismes nationaux et provinciaux de sport, multisports et grands jeux, ainsi qu'une vari\u00e9t\u00e9 d'autres partenaires de l'industrie du sport et du tourisme. Le tourisme sportif est le segment de l'industrie touristique qui conna\u00eet la croissance la plus rapide au Canada, avec plus de $6,5 milliards de dollars de d\u00e9penses annuelles de la part des visiteurs nationaux et internationaux.<\/p>\n
\u00c0 propos de Destination Canada<\/strong><\/p>\nDestination Canada commercialise le Canada \u00e0 l'\u00e9chelle internationale en tant que destination touristique quatre saisons de premier ordre. En collaboration avec des partenaires de l'industrie touristique canadienne, Destination Canada cr\u00e9e des campagnes de marketing con\u00e7ues pour mettre en valeur ce que notre pays a de mieux \u00e0 offrir. Destination Canada fournit \u00e9galement \u00e0 ses partenaires des recherches et des donn\u00e9es sur l'industrie, ce qui leur permet d'optimiser leurs activit\u00e9s.<\/p>\n
Pour de plus amples renseignements, veuillez consulter le site www.destinationcanada.com et suivre @DestinationCAN et @ExploreCanada sur Twitter.<\/p>","protected":false},"excerpt":{"rendered":"
(March 6, 2018 – Ottawa) Destination Canada, Canada’s national tourism marketing organization, and the Canadian Sport Tourism Alliance (CSTA), have signed a three-year partnership agreement. The two organizations have worked together for many years, and will continue that strong relationship under this partnership agreement which runs from 2018 to 2020, to promote Canada as […]<\/p>\n","protected":false},"author":1478,"featured_media":11305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1,66],"tags":[],"class_list":["post-11306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-news-accouncements"],"acf":[],"yoast_head":"\n
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