{"id":59907,"date":"2022-02-15T13:41:32","date_gmt":"2022-02-15T18:41:32","guid":{"rendered":"https:\/\/sporttourismcanada.com\/?page_id=59907"},"modified":"2026-04-08T09:59:55","modified_gmt":"2026-04-08T13:59:55","slug":"steam-ei","status":"publish","type":"page","link":"https:\/\/www.sporttourismcanada.com\/fr\/steam-ei\/","title":{"rendered":"MEETS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.26.0″ background_enable_image=”off” min_height=”123px” height=”123px” custom_margin=”||2px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header background_overlay_color=”rgba(0,0,0,0)” _builder_version=”4.26.0″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/07\/STC-Basic-Blank-Header.jpg” min_height=”123px” height=”123px” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||20px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.26.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_font=”–et_global_heading_font|700||on|||||” header_font_size=”48px” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” border_color_bottom=”#F5B500″ global_colors_info=”{}”]<\/p>\n

STEAM<\/h1>\n

[\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.0″ min_height=”78px” custom_margin=”0px|auto|0px|auto|true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_2_font=”|||on|||||” text_orientation=”center” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|tablet” header_2_font_size_tablet=”22px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Are you looking to analyze<\/strong> event data and predict<\/strong> the economic impact of hosting a sport event in a specific location in Canada?<\/h2>\n

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Members of STC have free access to STEAM<\/strong>, an online self-serve tool. Members and non-members can alternatively engage STC to use the STEAM<\/strong> model and produce a validated report.<\/span>
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”new section” _builder_version=”4.27.0″ custom_padding=”30px||2px|||” da_disable_devices=”off|off|off” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Intro” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||30px||false|false” custom_padding=”||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/09\/STEAM-1.jpg” alt=”Edmonton, Alberta” title_text=”STEAM 1″ disabled_on=”on|on|off” _builder_version=”4.27.0″ border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2026\/04\/STEAM-Logo-scaled.png” title_text=”STEAM Logo” module_id=”steam-2.0″ _builder_version=”4.27.6″ width=”80%” module_alignment=”left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

PREDICTING THE ECONOMIC IMPACT OF YOUR EVENT USING STEAM
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[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Our STEAM<\/strong> model uses standardized visitor expenditure profiles that have been developed using primary data (30,000 event-related surveys), which is then supplemented with the latest data from Statistics Canada. This spending estimate is then combined with capital and operations expenditures to produce an overall estimate of the expenditures associated with the event, which is then entered into the economic impact assessment component of the model to produce the predicted economic impact. <\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Self-serve” module_id=”selfserve” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||||false|false” custom_padding=”0px||29px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

HOW TO USE THE STEAM SELF-SERVE TOOL (FOR MEMBERS OF STC)
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[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Members can access the STEAM model and input their own data to predict the economic impact of an upcoming event.\u00a0<\/span><\/span><\/p>\n

Step 1:<\/em><\/strong>\u00a0Login to the members-only portal<\/a>
<\/span>Step 2:<\/em><\/strong>\u00a0Input budgetary data, participant and spectator demographics and other information typically contained in the event\u2019s business plan
<\/span>Step 3:<\/em><\/strong>\u00a0Our model analyzes the data and predicts the expected economic impact<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”\/members\/my-account\/” url_new_window=”on” button_text=”LOG IN TO MEMBERS-ONLY PORTAL” button_alignment=”left” _builder_version=”4.27.0″ custom_button=”on” button_text_size=”19px” button_border_radius=”10px” button_use_icon=”off” custom_margin=”|||-20px||” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_bg_color__hover=”#a8000b” button_bg_color__hover_enabled=”on|hover”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2022\/02\/blue-stadium-seats-shutterstock_537390883-scaled.jpg” alt=”Safety Protocol” title_text=”blue stadium seats – shutterstock_537390883″ disabled_on=”on|on|off” module_class=”no-highlight” _builder_version=”4.16″ border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”A la carte” module_id=”alacarte” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||29px|||” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2022\/02\/Crowd-Cheering-shutterstock_190429997-scaled.jpg” alt=”SEC Registration 2022″ title_text=”Crowd Cheering – shutterstock_190429997″ disabled_on=”on|on|off” _builder_version=”4.16″ border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

HOW TO ENGAGE STC AND PAY FOR STEAM SERVICES \u00c0 LA CARTE*
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[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

STC has a pay for use service where an Economic Impact Consultant will work with event organizers and hosts to use the STEAM model to predict the economic impact of an upcoming event.<\/p>\n

Step 1:<\/em><\/strong>\u00a0Get in touch! Email\u00a0research@sporttourismcanada.com<\/a>
<\/span>Step 2:<\/em><\/strong>\u00a0We connect you with one of our EI Consultants
<\/span>Step 3:<\/em><\/strong>\u00a0Our EI Consultant produces an official report that is validated by the STC<\/span><\/p>\n

<\/span><\/p>\n

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*There is a\u00a0 consulting fee associated with this option.<\/em><\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ admin_label=”Sample Reports” _builder_version=”4.27.0″ custom_margin=”0px|auto||auto|false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”no-highlight” _builder_version=”4.27.5″ custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

STC STEAMPRO SAMPLE REPORTS & RESULT HIGHLIGHTS<\/strong><\/h4>\n

\u00a0<\/strong><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

Browse our News page to explore Economic Impact (EI) Results Highlights or view sample reports prepared by Sport Tourism Canada\u2019s Economic Impact team as part of our \u00e0 la carte consulting services.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

View sample reports that were prepared by Sport Tourism Canada\u2019s Economic Impact team as part of our \u00e0 la carte consulting service. Contact us<\/a> to book a consultant to work with you to prepare a detailed STEAM report.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/news-announcements\/” url_new_window=”on” button_text=”EI Result Highlights” button_alignment=”left” _builder_version=”4.27.5″ custom_button=”on” button_text_size=”19px” button_border_radius=”10px” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” custom_margin=”|||-20px||” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_bg_color__hover=”#a8000b” button_bg_color__hover_enabled=”on|hover”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/sample-eia-reports\/” url_new_window=”on” button_text=”Sample EI Reports” button_alignment=”left” _builder_version=”4.16″ custom_button=”on” button_text_size=”19px” button_border_radius=”10px” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”off” custom_margin=”|||-20px||” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_bg_color__hover=”#a8000b” button_bg_color__hover_enabled=”on|hover”][\/et_pb_button][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”25px||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

STEAM TRAINING
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[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

Members of STC have access to the STEAM User Guide in the Members Only portal<\/a>. Training on the STEAM tool is periodically offered via webinar or in-person at Sport Events Congress<\/a>. For STEAM technical support, questions or resets of user passwords and logins, contact our Membership Services department at <\/span>membership@sporttourismcanada.com<\/a>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2026\/03\/EI-Highlights-2025-World-Under-17-Hockey-Challenge.jpg” title_text=”EI Highlights – 2025 World Under-17 Hockey Challenge” show_bottom_space=”off” disabled_on=”on|on|off” _builder_version=”4.27.5″ z_index=”0″ width=”100%” module_alignment=”right” custom_margin=”|5px||5px|false|false” custom_padding=”|0px||0px||” border_radii=”on|25px|25px|25px|25px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”ACCESS STEAM2.0″ _builder_version=”4.16″ custom_margin=”30px|auto|30px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_font=”–et_global_heading_font|700||on|||||” header_font_size=”48px” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” border_color_bottom=”#F5B500″ global_colors_info=”{}”]<\/p>\n

OUR OTHER TOOLS<\/h1>\n

[\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”]<\/p>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Self-serve” module_id=”selfserve” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-2px|auto||auto||” custom_padding=”||50px|||” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Use our comparison chart<\/a> to verify if STEAM is the best fit for your project. If STEAM is not the right tool for you, discover more about FESTPRO<\/a> and STEAMPRO<\/a>, or contact us<\/a> to discuss how we can help you measure the economic impact of your event.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/esMp3Zl0L-I” play_icon_color=”#FFFFFF” font_icon=”||divi||400″ thumbnail_overlay_color=”rgba(117,1,6,0.51)” module_id=”steam” _builder_version=”4.16″ width=”95%” module_alignment=”center” min_height=”0px” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.25.2″ _module_preset=”default” background_image=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/07\/STC-Grey-Shape-Divider.png” background_size=”stretch” module_alignment=”center” max_height=”123px” da_disable_devices=”off|off|off” global_module=”114397″ saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”home-testimonials” _builder_version=”4.16″ custom_padding=”15px||||false|false” da_popup_slug=”home-testimonials” da_disable_devices=”off|off|off” saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”1px|auto|0px|auto||” custom_padding=”30px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_font=”|||on|||||” header_text_color=”#D60812″ header_font_size=”43px” header_2_font=”|||on|||||” header_2_text_color=”#D60812″ text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n

What get’s measured get’s funded. Contact us today!<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

To book a consultant to work with you to prepare a detailed STEAM,<\/strong> STEAMPRO or FESTPRO<\/strong> report, please complete this form to request information or schedule a no obligation discovery with a member of our Economic Impact team.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_contact_form email=”research@sporttourismcanada.com” success_message=”Thank you for your inquiry. 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STC Valued Partners<\/h4>\n

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