{"id":3859,"date":"2017-05-15T17:15:14","date_gmt":"2017-05-15T21:15:14","guid":{"rendered":"http:\/\/csta-wp.karmadev.ca\/economic-impact\/"},"modified":"2026-05-14T10:07:37","modified_gmt":"2026-05-14T14:07:37","slug":"economic-impact","status":"publish","type":"page","link":"https:\/\/www.sporttourismcanada.com\/fr\/economic-impact\/","title":{"rendered":"Analyse d\u2019impact \u00e9conomique"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.0″ background_enable_image=”off” min_height=”500px” height=”500px” custom_margin=”||2px|||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Do you want to know the local economic impact of hosting events? STC can Help!” background_overlay_color=”rgba(0,0,0,0)” _builder_version=”4.27.0″ title_level=”h2″ title_font=”|||on|||||” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/07\/STC-Economic-Impact-Header-1.jpg” min_height=”500px” height=”100px” custom_margin=”||-1px|||” custom_padding=”200px||0px||false|false” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||20px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.26.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_font=”–et_global_heading_font|700||on|||||” header_font_size=”48px” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” border_color_bottom=”#F5B500″ global_colors_info=”{}”]<\/p>\n

ECONOMIC IMPACT<\/h1>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||20px||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” module_id=”member-profile” _builder_version=”4.27.0″ text_text_color=”#ffffff” header_text_color=”#ffffff” header_2_font=”|||on|||||” text_orientation=”center” custom_margin=”||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”400ms” animation_delay=”100ms” animation_intensity_slide=”20%” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

As an event organizer, venue, or host city, EI data will help you:<\/h2>\n

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Explain why your community should invest in bidding or hosting events.<\/span><\/p>\n

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Build a proper business case and gain support for hosting a future event.<\/span><\/p>\n

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Advocate effectively for business development and new facilities.<\/span><\/p>\n

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Demonstrate the value of your event property to destinations, sponsors funders.<\/span><\/p>\n

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FREE SELF-SERVE TOOL FOR STC MEMBERS
<\/strong><\/p>\n

AVAILABLE AS AN \u00c0 LA CARTE SERVICE ($) WITH REPORT VALIDATED BY STC<\/strong><\/p>\n

Sport Tourism Economic Impact Assessment Model (STEAM)<\/strong> – a tool that helps event organizers to predict the economic impact of hosting a particular sport event in a specific location in Canada.<\/p>\n

<\/a><\/p>\n

DISCOVER STEAM<\/a><\/h2>\n

 <\/p>\n

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<\/strong><\/p>\n

A CONSULTING SERVICE ($) WITH A CUSTOMIZED METHODOLOGY FOR EACH EVENT<\/strong><\/strong><\/p>\n

Sport Tourism Economic Impact Assessment Pro Model (STEAM PRO)<\/strong> – an in-depth and technical analysis that allows event organizers to measure the actual economic impact of a sport event that was held in a specific location in Canada.<\/p>\n

<\/a><\/p>\n

DISCOVER STEAMPRO<\/a><\/h2>\n

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<\/strong><\/p>\n

A CONSULTING SERVICE ($) WITH A CUSTOMIZED METHODOLOGY FOR EACH EVENT<\/strong><\/p>\n

FESTPRO<\/strong> \u2013 an an in-depth and technical analysis that allows event organizers to measure the actual economic impact of a festival, concert, fair, exhibition or any other non-sport event that was held in a specific location in Canada.<\/p>\n

<\/a><\/p>\n

DISCOVER FESTPRO<\/a><\/h2>\n

<\/a><\/p>\n

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COMPARING STEAM, STEAMPRO & FESTPRO<\/h2>\n

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 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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<\/h6>\n<\/td>\n
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STEAM<\/strong><\/a><\/h5>\n

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STEAMPRO<\/strong><\/a><\/h5>\n

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FESTPRO<\/strong><\/a><\/h5>\n

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Predictive model used to determine the expected impact of an event before it takes place<\/p>\n<\/td>\n

\"\"<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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Model is populated with primary data from 300+ actual sport events<\/p>\n<\/td>\n

\"\"<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
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FREE self-serve online tool for STC members<\/p>\n<\/td>\n

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Data set assumptions are made by event organizer<\/p>\n<\/td>\n

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User Guide, training & technical support available<\/p>\n<\/td>\n

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Used for sport events<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n<\/td>\n<\/tr>\n
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Can be adapted to measure the EI of sport venues, teams\/leagues, etc.<\/p>\n<\/td>\n

<\/td>\n\"\"<\/td>\n<\/td>\n<\/tr>\n
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Data set is collected onsite via face-to-face intercept surveys, at kiosks, & using QR codes<\/p>\n<\/td>\n

<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Data set is augmented by post-event budget data from event organizers<\/p>\n<\/td>\n

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EI team assigned to manage the research project from A – Z<\/p>\n<\/td>\n

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Research add-ons available (sponsor & social impacts)<\/p>\n<\/td>\n

<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Used for festivals, fairs, concerts, exhibitions (non-sport events)<\/p>\n<\/td>\n

<\/td>\n<\/td>\n\"\"<\/td>\n<\/tr>\n
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Available as a pay-per-use \u00e0 la carte consulting service with results validated by STC<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Detailed reporting available<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Preferred pricing on \u00e0 la carte service for STC members<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Used exclusively for measuring the EI of Canadian events<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Developed jointly by The Conference Board of Canada & Sport Tourism Canada<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Utilizes data specifically related to travel from the Canadian Tourism Research Institute (CTRI)<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Leverages the sector-specific tax data from Statistics Canada\u2019s Government Revenues Attributable to Tourism (GRAT) report<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
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Uses the latest input\/output tables & multipliers from Statistics Canada<\/p>\n<\/td>\n

\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Block 1 – cont.” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||8px|||” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/AdobeStock_266698740-scaled.jpeg” alt=”Edmonton, Alberta” title_text=”Happy child teenage girl waving the flag of Canada while running at sunset” _builder_version=”4.16″ border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”||10px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

OUR DATA IS…
<\/strong><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ custom_margin=”||5px||false|false” custom_padding=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Credible<\/h6>\n

Today\u2019s decision-makers need credible data when assessing funding requests. This is critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.<\/p>\n

100% Canadian<\/h6>\n

Our tools allow you to predict the economic impact of hosting a particular event in a specific location in Canada. This data is gathered by Statistics Canada visitor expenditure profiles with spending data collected at over 500 sport events across the country!<\/p>\n

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      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Block 2 – safety” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”468.4px” custom_padding=”||29px|||” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”no-highlight” _builder_version=”4.27.0″ custom_margin=”||0px||false|false” custom_padding=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

      OUR TOOLS + SERVICES
      HOW DO WE HELP?<\/strong><\/h4>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

      STC CAN HELP YOU MEASURE:<\/strong><\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n