{"id":2426,"date":"2011-08-16T03:28:16","date_gmt":"2011-08-16T07:28:16","guid":{"rendered":"http:\/\/csta-wp.karmadev.ca\/about-csta\/"},"modified":"2026-03-26T09:29:41","modified_gmt":"2026-03-26T13:29:41","slug":"about-stc","status":"publish","type":"page","link":"https:\/\/www.sporttourismcanada.com\/fr\/about-stc\/","title":{"rendered":"\u00c0 propos de STC"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.26.0″ background_enable_image=”off” min_height=”123px” height=”123px” custom_margin=”||2px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header background_overlay_color=”rgba(0,0,0,0)” _builder_version=”4.26.0″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/07\/STC-Basic-Blank-Header.jpg” min_height=”123px” height=”123px” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||20px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.26.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ header_font=”–et_global_heading_font|700||on|||||” header_font_size=”48px” header_font_size_tablet=”50px” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” border_color_bottom=”#F5B500″ global_colors_info=”{}”]<\/p>\n

About STC<\/h1>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.26.0″ custom_margin=”0px||||false|false” custom_padding=”0px||3px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.26.0″ custom_margin=”15px||||false|false” custom_padding=”15px||20px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_line_height=”1.8em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Sport Tourism Canada is an organization founded through a partnership with the Canadian Tourism Commission with the goal to increase Canada\u2019s capacity to attract and host sport tourism events.<\/strong><\/p>\n

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SPORT TOURISM IS THE FASTEST GROWING SEGMENT OF THE TOURISM INDUSTRY<\/span><\/h4>\n

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\"\"<\/p>\n

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MISSION<\/h2>\n

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We enhance Canada\u2019s ability to attract and host premier sport tourism events.<\/h4>\n

Building Strategic Partnerships<\/strong>
Collaborating with key stakeholders, including governments, tourism agencies, and event organizers, to create a unified approach to attracting small to major sport events.<\/p>\n

Providing Educational Resources<\/strong>
Offering industry news, up-for-bid opportunities, and resources that help local communities, venues, and event organizers develop the skills and knowledge needed to successfully host events.<\/p>\n

Facilitating Networking Opportunities<\/strong>
Hosting Sport Event Congress for industry professionals to connect, share insights, and form partnerships, ensuring a strong, cohesive sport tourism network across the country.<\/p>\n

Advocating for Policy and Investment<\/strong>
Working with government bodies and private sector partners to secure the necessary funding and infrastructure investments required to support our members.<\/p>\n

Showcasing Canadian Success<\/strong>
Promoting Canada’s successful track record of hosting sporting events, helping to build the country\u2019s reputation as a top destination for sport tourism.<\/p>\n

Offering Business-to-Business Connections<\/strong>
Connecting event rights holders with potential host cities, venues, and service providers, ensuring that events are matched with the best possible resources and locations.<\/p>\n

Promoting economic impact and the use of STEAM<\/strong>
Helping our members quantify the impact and importance of sport tourism events to the Canadian economy through the use of the Sport Tourism Economic Assessment Model (STEAM).<\/p>\n

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\"\"<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Text” module_id=”member-profile” _builder_version=”4.27.0″ text_text_color=”#ffffff” header_text_color=”#ffffff” text_orientation=”center” custom_margin=”0px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”400ms” animation_delay=”100ms” animation_intensity_slide=”20%” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

VISION<\/h2>\n

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To make Canada the world\u2019s premier destination for hosting sport events.<\/h4>\n

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\"\"<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Text” module_id=”member-profile” _builder_version=”4.27.0″ text_text_color=”#ffffff” header_text_color=”#ffffff” text_orientation=”center” custom_margin=”-1px||10px||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”400ms” animation_delay=”100ms” animation_intensity_slide=”20%” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

VALUES<\/h2>\n

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Excellence<\/strong>
Striving for the highest standards in everything we do, continuously improving and innovating to achieve outstanding results.<\/p>\n

Equity, Diversity, and Inclusion<\/strong>
Committing to fairness, embracing diverse perspectives, and ensuring that everyone has equal opportunities to participate and thrive.<\/p>\n

Alignment<\/strong>
Ensuring that all actions and initiatives are consistent with our mission, vision, and goals, creating a cohesive and focused approach to achieving success.<\/p>\n

Leadership<\/strong>
Inspiring and guiding others through proactive and visionary actions, setting the standard for excellence and integrity in the sport tourism industry.<\/p>\n

Collaboration<\/strong>
Fostering strong partnerships and teamwork, working together across sectors and communities to achieve common goals and drive collective success.<\/p>\n

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What we offer<\/h1>\n

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FAQs<\/h1>\n

[\/et_pb_text][et_pb_code _builder_version=”4.25.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ width=”60%” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_toggle open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″ title=”WHAT IS SPORT TOURISM?”]<\/p>\n

Sport tourism is any activity in which people are attracted to a particular location as a sport event participant, an event spectator, or to attend sport attractions or business meetings.<\/p>\n

[\/et_pb_toggle][et_pb_toggle open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″ title=”WHO ARE THE MEMBERS OF THE STC? WHY SHOULD I BE A MEMBER?”]<\/p>\n

STC\u2019s members include municipalities from every province including major metropolitan areas and small communities across Canada. Many national, provincial and multi-sport organizations are also members as well as suppliers to the industry (hotels, event management companies, airlines, etc.). STC also has an international membership category. More information, including a list of STC\u2019s members, membership categories and benefits can be found on the of the website.<\/span><\/p>\n

STC Member Directory<\/a><\/u><\/strong><\/p>\n

Membership Categories & Fees<\/strong><\/span><\/a><\/u><\/p>\n

[\/et_pb_toggle][et_pb_toggle open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″ title=”IS THERE BENEFIT IN SMALLER COMMUNITIES JOINING STC OR DOES STC MAINLY SERVE LARGER MUNICIPALITIES?”]<\/p>\n

The recent increase in activity in the sport tourism industry is a phenomenon that has been evident not only in major metropolitan areas, but in smaller communities across Canada as well. Although major international events such as the Olympic Games tend to receive most of the media profile, the critical mass of activity in sport tourism continues to occur at the community level. The programs and activities of STC are reflective of this reality as it continues to develop the tools necessary for communities of all sizes to become active in the industry at all levels.<\/span><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”HOW IS THE BOARD OF DIRECTORS ELECTED AND FOR HOW LONG?” open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″]<\/p>\n

Our Board of Directors is made up of 16 members, appointed annually at the Annual General Meeting.<\/p>\n

[\/et_pb_toggle][et_pb_toggle open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″ title=”HOW OFTEN DOES THE MEMBERSHIP GET TOGETHER?”]<\/p>\n

The STC members gather annually at STC events and at the Annual General Meeting in March. Committee members may meet more regularly via conference or video calls.<\/p>\n

[\/et_pb_toggle][et_pb_toggle open_toggle_text_color=”#161642″ open_toggle_background_color=”RGBA(0,0,0,0)” closed_toggle_text_color=”#161642″ closed_toggle_background_color=”RGBA(0,0,0,0)” icon_color=”#D60812″ toggle_icon=”||divi||400″ use_icon_font_size=”on” icon_font_size=”30px” open_icon_color=”#161642″ open_toggle_icon=”||divi||400″ open_use_icon_font_size=”on” open_icon_font_size=”30px” _builder_version=”4.27.6″ title_text_color=”#161642″ title_level=”h4″ title_font=”|||on|||||” title_font_size=”20px” body_text_color=”#161642″ body_font_size=”16px” body_line_height=”1.8em” custom_margin=”||0px||false|false” hover_enabled=”0″ border_width_all=”0px” border_color_all=”#161642″ border_width_top=”1px” border_color_bottom=”#ffffff” global_module=”17356″ saved_tabs=”all” global_colors_info=”{}” toggle_icon__hover_enabled=”on|hover” toggle_icon__hover=”\ue046||divi||400″ sticky_enabled=”0″ title=”WHAT IS SPORT EVENTS CONGRESS?” border_width_bottom=”1px”]<\/p>\n

Sport Events Congress is Canada\u2019s largest annual gathering of sport, tourism organizations, event management firms and other industry professionals. Delegates are treated to best-practices presentations, keynote speakers, networking socials and the business-to-business Sport Events Exchange, an events marketplace where national and multi-sport organizations have the opportunity to meet one-on-one with municipal representatives interested in hosting events in their communities. Sport attendees typically include event volunteers and staff, executive directors and CEO’s of national sport organizations, event managers & planners, marketing personnel and individuals responsible for partnership development. Municipal attendees include marketing personnel, city representatives, sport council staff and more!<\/span><\/p>\n

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What our members are saying…<\/h1>\n

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STC Valued Partners<\/h4>\n

[\/et_pb_text][ba_logo_carousel autoplay_speed=”2500ms” use_nav=”off” use_pagi=”on” slide_count=”4″ nav_height=”48px” nav_width=”48px” nav_color=”#ffffff” nav_bg=”#3979ff” nav_pos_x=”45px” icon_left=”||fa||900″ icon_right=”||fa||900″ pagi_pos_y=”-5px” logo_hover=”no_hover” slide_count_tablet=”2″ slide_count_phone=”1″ slide_count_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_logo=”max-height: 120px;” locked=”off” global_colors_info=”{}”][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/11\/Adrenalin-Magazone-Partner-logo.jpg” _builder_version=”4.27.4″ module_alignment=”center” min_height=”230px” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2025\/05\/Visit-Mississauga-logo-footer.jpg” _builder_version=”4.27.4″ custom_margin=”5px|5px|||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2025\/05\/Hilton-logo-footer.jpg” _builder_version=”4.27.4″ custom_margin=”0px||||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2025\/05\/paramountcentre_Logo-footer.jpg” _builder_version=”4.27.4″ custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/07\/SCS_logo_quadri-300×128-1.jpg” _builder_version=”4.27.4″ module_alignment=”center” min_height=”230px” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][ba_logo_carousel_child logo=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2024\/11\/iaeh-logo.png” _builder_version=”4.27.4″ module_alignment=”center” min_height=”230px” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/ba_logo_carousel_child][\/ba_logo_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

About STCSport Tourism Canada is an organization founded through a partnership with the Canadian Tourism Commission with the goal to increase Canada\u2019s capacity to attract and host sport tourism events.SPORT TOURISM IS THE FASTEST GROWING SEGMENT OF THE TOURISM INDUSTRYMISSIONWe enhance Canada\u2019s ability to attract and host premier sport tourism events. Building Strategic PartnershipsCollaborating with […]<\/p>\n","protected":false},"author":1478,"featured_media":1569,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

Canadian Sport Tourism Alliance (CSTA)
\r\n\tBuilding Business Through Sport!<\/b><\/p>\r\n\r\n

Created in November 2000 through a partnership with the Canadian Tourism Commission, CSTA has grown from 18 founding members to\u00a0over 500\u00a0members including 200+ municipalities, 250+ national and provincial sport organizations, 20+ educational institutions and a variety of product and service suppliers to the industry.\u00a0 Sport tourism is now the fastest growing segment of the tourism industry.<\/p>\r\n\r\n

One of the CSTA\u2019s key objectives is to market Canada internationally as a preferred sport tourism destination.\u00a0 Canada has a long and proud history of hosting international sport events including three Olympic Games , two Pan American Games,\u00a0four Commonwealth Games and a variety of single sport world championships.<\/p>\r\n\r\n

The CSTA leverages its expertise and leadership as a catalyst to grow the $6.8 billion a year sport tourism industry in Canada (Statistics Canada, 2016), promoting the development of partnerships between events rights holders and host cities.\u00a0 Other activities of the CSTA include sharing best practices, measuring the economic impact of sport events and enhancing the profile of sport tourism.\u00a0<\/p>\r\n\r\n

Mission and Objectives<\/a><\/p>\r\n\r\n

History<\/a><\/p>\r\n\r\n

Bylaws<\/a> <\/p>\r\n\r\n

Frequently Asked Questions<\/a><\/p>\r\n\r\n

Board of Directors<\/a><\/p>\r\n\r\n

Staff & Consultants<\/a><\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-2426","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout STC - Sport Tourism Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sporttourismcanada.com\/fr\/about-stc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About STC - Sport Tourism Canada\" \/>\n<meta property=\"og:description\" content=\"About STCSport Tourism Canada is an organization founded through a partnership with the Canadian Tourism Commission with the goal to increase Canada\u2019s capacity to attract and host sport tourism events.SPORT TOURISM IS THE FASTEST GROWING SEGMENT OF THE TOURISM INDUSTRYMISSIONWe enhance Canada\u2019s ability to attract and host premier sport tourism events. 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