available to you for now<\/strong>, and for the future<\/strong>, with a focus on recovery planning.<\/strong><\/span><\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″][et_pb_column type=”4_4″ _builder_version=”4.3.4″][et_pb_text _builder_version=”4.4.6″]<\/p>\n
COVID-19 Webinar Series Schedule<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.6″ custom_padding=”||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.6″][et_pb_text module_class=”no-highlight” _builder_version=”4.4.6″]<\/p>\n
UPCOMING WEBINARS:<\/h3>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.4.6″ width=”15%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n
Stay tuned for upcoming webinars!<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.3.4″ min_height=”62px” custom_margin=”30px|auto|30px|auto||” custom_padding=”||30px|||”][et_pb_column type=”1_5″ _builder_version=”4.3.4″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.3.4″][et_pb_divider divider_weight=”9px” _builder_version=”4.3.4″ width=”150px” max_width=”150px” module_alignment=”center” custom_margin=”20px||||false|false”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.3.4″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.6″ custom_padding=”||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.4.6″][et_pb_text module_class=”no-highlight” _builder_version=”4.4.6″]<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.4.6″ width=”15%”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #1″ button_text=”Click Here” _builder_version=”4.3.4″ custom_padding=”||30px|||”]<\/p>\n The Road to Recovery Starts During the Storm \u2013 Lessons Learned from Past Recoveries<\/strong><\/span><\/p>\n <\/span> Presented by:\u00a0Grant MacDonald, Head of Consulting, STC<\/span><\/p>\n <\/em><\/span><\/p>\n Recorded on April 16, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Grant is a leader in sport and event hosting in Canada with over 28 years\u2019 experience in leadership positions. He has established a reputation as a trusted and knowledgeable leader of organizations and major projects.<\/span><\/p>\n A member of the STC\u2019s Board of Directors from 2007 to 2019 he served as Chair from 2011-14. Grant now works as the Head of Consulting, leading the \u00a0STC\u2019s Consulting Services Program.<\/span><\/p>\n A strategist specializing in major events, sport tourism, destination marketing, facility operation and economic development, Grant has worked with clients across Canada on both national and international profile projects while maintaining a focus on the development of communities of all sizes.<\/span><\/p>\n Grant led both Events Nova Scotia and Events Halifax and played a lead role in the development of the provincial tourism strategy for Nova Scotia in 2013. More recently he has led the effort to establish the Atlantic Canada Event Summit and its governing association, Event Atlantic.<\/span><\/p>\n Earlier in his career Grant worked with Hockey Canada and other organizations in Halifax staging the World Junior, World Women\u2019s and World Men\u2019s Hockey championships.\u00a0<\/span><\/p>\n He began his career in amateur sport while also working as a Scout for the Toronto Blue Jays for eight years, including the World Series year of 1993.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Grant MacDonald shares lessons learned from past recovery processes and specifically how sport tourism can be a short-term tool to help support the reopening of business and engagement of residents in the community. <\/span><\/p>\n In May 2016, all residents of Fort McMurray and surrounding communities evacuated due to the emergency situation of the Alberta Wildfire. During the displacement, sport tourism played a role in supporting planned events and attracting new events that would bring business to the region and help to tell a positive story about the recovery and rebuilding of the community.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/audio_only_1.m4a” _builder_version=”4.3.4″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/vNujTqor66U” _builder_version=”4.3.4″][\/et_pb_video][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/COVID-19-recovery-CSTA.pdf” url_new_window=”on” button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.3.4″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″][et_pb_column type=”4_4″ _builder_version=”4.3.4″][et_pb_divider _builder_version=”4.3.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #2″ button_text=”Click Here” _builder_version=”4.3.4″ custom_padding=”||30px|||”]<\/p>\n Using Economic Impact Data in Your COVID-19 Recovery Strategy<\/span><\/strong><\/p>\n <\/span> Presented by: Derek Mager, Senior Economic Impact Consultant, STC<\/span><\/p>\n <\/em><\/span><\/p>\n Recorded on April 23, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Based in Vancouver, Derek Mager is the managing partner at The Data Jungle, a boutique insights-driven research and consultancy group focused on providing strategic consulting and market intelligence that supports key business decisions. <\/span><\/p>\n With over 20 years of experience in the sports, entertainment and media industries, Derek has successfully managed hundreds of projects including return on investment and economic impact assessments, sponsorship \/ naming rights valuations, feasibility studies, and consumer \/ media research projects for a diverse set of clients. <\/span><\/p>\n He brings his experience working with international brands, sports leagues, sports teams, government agencies, tourism bodies, sport federations, and marketing agencies to the STC consulting program.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n The landscape for bidding and hosting events may look considerably different once we get past the current COVID-19 environment. Economic impact (EI) data can form the basis for determining your strategy and decision-making as you go forward. Use CSTA\u2019s steam2.0 to run projections on what your event EI might have been, or what it could be if held in the future. Use the facts to help you determine if postponement or cancellation is the better option, what events you should bid on in the future, or what infrastructure may be the right investment.<\/span><\/p>\n This session will double as a refresher about how to navigate steam2.0, which is populated with spending profiles of primary data collected at over 500 sport events across Canada. Since its launch in 2002 it has become the industry standard in projecting the economic impact of a sport event on a host community.<\/span><\/p>\n Derek will also use the real-life example from a just completed EI assessment on the 2020 Arctic Winter Games in Whitehorse which measured the economic impact of the cancellation.<\/span><\/p>\n [\/et_pb_toggle][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/COVID-19-Webinar-April-23-final.pdf” url_new_window=”on” button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.3.4″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″][et_pb_column type=”4_4″ _builder_version=”4.3.4″][et_pb_divider _builder_version=”4.3.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #3″ _builder_version=”4.3.4″ min_height=”661px” custom_padding=”||30px|||”]<\/p>\n Your Corporate Sponsorship Revenue Program \u2013 The New Normal Post COVID-19<\/span><\/strong><\/p>\n <\/span> Presented by: Brent Barootes, President and CEO of the Partnership Group \u2013 Sponsorship Specialists\u00ae<\/span><\/p>\n <\/em><\/span><\/p>\n Recorded on April 30, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Brent Barootes is President and CEO of the Partnership Group \u2013 Sponsorship Specialists\u00ae, a leading Canadian sponsorship \/ sport marketing consulting firm supporting sponsors and properties like national sport organizations and DMO\u2019s.\u00a0 Brent has been at the forefront of the sector since mid March delivering virtual workshops and seminars as well as working virtually one on one with his clients to help them through COVID-19 from a sponsorship program perspective and provide them with the tools and understanding to move through the recovery period and the new \u201cnorm\u201d post COVID-19.<\/span><\/p>\n Brent is also the author of Amazon.ca\u2019s\u00a0#1 Best Seller in\u00a0the\u00a0Nonprofit Marketing and Communications category:\u00a0Reality Check \u2013 Straight Talk about Sponsorship Marketing.\u00a0<\/em>Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on \u201cBusting the Work-Life Balance Myth\u201d.<\/span><\/p>\n Brent is living and self-isolating with his wife and 14-year-old daughter in Nanaimo BC.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n As we work to cope with COVID-19 on a daily basis within our organizations, we need to begin to look to the horizon and post COVID-19. You may have postponed or cancelled events or are sitting on the sidelines waiting to see if you will still postpone or cancel. Thoughts might also include wondering if the sponsors you had will be back or will new sponsors even emerge. You may be concerned about what sponsorship will even look like post COVID 19. <\/span><\/p>\n This virtual workshop session will walk you through the three stages of your corporate sponsorship revenue program amidst COVID-19; The Immediate Need through the bottom of the trough; The Recovery period and The Post COVID 19 reality with a focus on understanding what that new norm will look like for your sponsorship programs and revenue opportunities as well as what to plan for, how to adjust and what to expect. <\/span><\/p>\n This session will provide both delivery of content on these subjects and allow for engaged discussion and Q&A.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/Brent-audio.m4a” _builder_version=”4.3.4″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/GSXIW5H5aeI” _builder_version=”4.4.6″][\/et_pb_video][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/CSTA-COVID19-Sponsorship-Webinar-April-30-2020-Final.pdf” url_new_window=”on” button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.3.4″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″][et_pb_column type=”4_4″ _builder_version=”4.3.4″][et_pb_divider _builder_version=”4.3.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #4″ _builder_version=”4.3.4″ min_height=”100px” custom_padding=”40px||40px||false|false”]<\/p>\n Cancellation and Postponement of Major Sporting Events in Canada<\/span><\/strong><\/p>\n <\/span> Presented by: Benoit Girardin, Event expert and lead strategist at LBB Sport<\/span><\/p>\n <\/em><\/span><\/p>\n Recorded on May 7, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Benoit Girardin is a sports lawyer, strategic consultant, lobbyist, university professor and President of LBB Strategies \/ LBB Sport, a boutique consultancy firm (team of 15+) with offices in Montreal, Ottawa and Europe (Annecy).<\/span><\/p>\n Benoit has 20 years + of experience in major sporting events such as 8 Olympic, Paralympic and Pan American Games, 2 ISU World figure skating Championships (acting as the General Manager for Worlds 2020), the FIFA 2026 World Cup, the FIG 2017 World artistic gymnastic Championships, the CFL Grey Cup, Tennis Canada ATP\/WTA Rogers Cup, the ISU short track speed skating Championships, the FINA World Championships and more than 100 other sporting events. He also advises and guides Canadian sport cities and event promoters in strategic planning, sport facilities and in developing their sport tourism strategy and attracting major sporting events as well as being the business or legal advisor for many sports organizations including most national sport organizations in Canada, international federations, the IOC, Pan Am Sports and professional sport teams.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n An overview of the legal, financial, human, operational and sport impacts of COVID-19, lessons learned and strategies to relaunch the event business in Canada.<\/span><\/p>\n In this webinar, facilitated by event expert Benoit Girardin, you will learn the hard lessons learned from these cancellations or postponements from the legal, human, financial, operational and sport perspectives. Benoit will discuss the lessons learned from key sporting events that were cancelled or postponed in Canada but also internationally such as Tokyo 2020, the Euro 2020, Wimbledon, Tour de France to name a few. <\/span><\/p>\n Benoit will also facilitate a discussion with a panel composed of three Canadian sport leaders, Debra Armstrong, CEO of Skate Canada (ISU World Figure Skating Championships), Eug\u00e8ne Lapierre, VP and Tournament Director for Tennis Canada\u2019s Rogers Cup and Ahmed El-Awadi, CEO of Swimming Canada (SNC Olympic trials) who will share their experience on how COVID-19 impacted their events and organizations. Strategies to prepare for future forces majeures, the new normal and relaunch the event business will also be discussed.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/Benoit-audio-covid.m4a” _builder_version=”4.3.4″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/VOYrEnlbtDg” _builder_version=”4.3.4″][\/et_pb_video][et_pb_button button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.3.4″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.3.4″][et_pb_column type=”4_4″ _builder_version=”4.3.4″][et_pb_divider _builder_version=”4.3.4″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #5″ _builder_version=”4.3.4″ min_height=”100px” custom_padding=”40px||40px||false|false”]<\/p>\n Official Launch: Sport Tourism Event Evaluation Report (STEER)<\/strong><\/span><\/p>\n <\/span> Presented by: Iain Edmondson, Director, Legacy Delivery Ltd.\u200b <\/em><\/span><\/p>\n Recorded on May 14, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Iain is one of the founding directors of the International Association of Event Hosts, created to help not-for-profit organizations generate the best possible return on investment from major events. In 2018 he led the development of new Event Impact Standards to provide guidance, and standard definitions, for measuring the impact of events and contributing to global sustainable development goals.<\/span><\/p>\n From his role in the bid team, to 10 years of leading the Major Events team at London & Partners, Iain played a key role in delivering a legacy from the 2012 Olympic and Paralympic Games. This included creating the concept and leading the development of RideLondon – the Mayor of London\u2019s annual world-class cycling event, which annually raises over \u00a312m for charity. Prior to his involvement in London 2012 he delivered a number of multi-million pound public\/private partnership projects for new sports facilities and events.<\/span><\/p>\n Iain now specializes in strategic leadership for public authorities, rights-owners, venues and sponsors of major sporting and cultural events who are seeking to identify, evaluate and deliver a meaningful legacy.<\/span><\/p>\n Iain has an MBA degree from the University of Cambridge and is a Trustee of the London Youth Rowing charity. He has a passion for participating in sport, from rowing at the Henley Royal Regatta to competing in the London Marathon, RideLondon and World Triathlon Series age-group races.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n As public authorities start to consider how events can be part of the COVID-19 recovery plan, it has never been more important to articulate the wider impacts of sport events.<\/span><\/p>\n This webinar launches the latest STC tool to assess the wider tourism, social and environmental impacts of events – STEER (Sport Tourism Event Evaluation Report). STEER and STEER Pro will enable STC members to report on, plan for, and quantify wider impacts, complementing the direct economic data available from steam2.0 and steam pro2.0.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/steer-audio-covid.m4a” _builder_version=”4.4.6″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/bErSUm5BKn4″ _builder_version=”4.4.6″][\/et_pb_video][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/STEER-webinar-presentation.pdf” button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.4.6″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #6″ _builder_version=”4.3.4″ min_height=”100px” custom_padding=”40px||40px||false|false”]<\/p>\n The Canadian Sponsorship Landscape<\/b><\/p>\n Presented by:\u00a0Norm O\u2019Reilly, MA, MBA, PhD, CPA, CGA <\/em><\/span><\/p>\n Recorded on May 20, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.4.6″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n <\/span><\/p>\n Norm O\u2019Reilly is recognized as one of the leading scholars in the business of sports. He is currently Professor and Assistant Dean of Executive Programs in the College of Business & Economics at the University of Guelph, a leading university near Canada\u2019s largest city of Toronto. As Assistant Dean, he leads the College\u2019s two professional programs, the MBA and MA(Leadership) degrees. Dr. O\u2019Reilly is also the founding Director of the International Institute for Sport Business & Leadership at Guelph, a think-tank devoted to improving the sport business globally. Dr. O\u2019Reilly is a full professor in the School of Hospitality, Food and Tourism Management at Guelph, jointly appointed to the Department of Management.<\/span><\/p>\n He was previously the Richard P. and Joan S. Fox Professor of Business and Chair of the Department of Sports Administration at Ohio University\u2019s College of Business. During his tenure at Ohio University, its programs were consistently ranked amongst the best in the world according to Sport Business International\u2019s annual rankings, including Ohio\u2019s MSA program which was named the #1 sport business graduate program globally in 2015, 2016, 2017 and 2018.<\/span><\/p>\n Dr. O\u2019Reilly has expertise in a range of business topics, including analytics, marketing, sponsorship, social media, sport finance, social marketing, tourism management, and management education. He has authored or co-authored eight books, 14 case studies in the Harvard\/Stanford series, and more than 100 peer-reviewed journal articles. His books include the 2016 release Sports Business Management: Decision Making Around the Globe with George Foster and Tony Davila, and the 2015 book Global Sport Marketing: Sponsorship, Ambush Marketing and the Olympic Games, with Richard Pound, Rick Burton, Benoit Seguin and Michelle Brunette. At conferences, he has won 12 Best Paper awards and has more than 150 conference presentations to his credit. Dr. O\u2019Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007, currently in its twelfth edition.<\/span><\/p>\n In 2015, Dr. O\u2019Reilly was awarded the Career Achievement Award by the American Marketing Association\u2019s Sport Marketing Special Interest Group. His research has been recognized with a number of other awards over the years.<\/span><\/p>\n Prior to coming to his time at the University of Guelph and Ohio University, Dr. O\u2019Reilly taught at the University of Ottawa, the David Falk Center for Sport Management at Syracuse University, the Graduate School of Business at Stanford University, the School of Sports Administration at Laurentian University, and the Ted Rogers School of Management at Ryerson University. He has previously held positions as school director, vice-dean and director of a research centre. In recent years, Dr. O\u2019Reilly has taught courses in Athabasca University\u2019s MBA in Ice Hockey, the graduate program at the Russian International Olympic University in Sochi, sport business at the University of Bayreuth in Germany, and in a sport business certificate program in Mumbai, India.<\/span><\/p>\n Dr. O\u2019Reilly works closely with industry. He was recognized in 2013 as one of the \u201cFive to Watch\u201d in sport business in Canada by the Globe and Mail and is a lifetime Research Fellow of the North American Society for Sport Management. In 2011, he was the recipient of the University of Ottawa\u2019s Media Excellence Award (for media coverage of his research). He is often interviewed on television around the world (CTV, CCTV, Bloomberg Business, TSN, Sportsnet and others) and comments regularly in major print media. For more than a decade, he has been minority owner and partner consultant Toronto-based agency, T1, where he has worked for clients including Nike, UFC, Nissan, Canadian Olympic Committee, Canadian Association of Fire Chiefs, and many more. He also acts as a specialist on legal cases and has sat on the boards of many sport organizations. Dr. O\u2019Reilly was \u2018Assistant Chef de Mission\u2019 for the Canadian Paralympic Team headed to the 2016 Paralympic Games in Rio, Brazil. In 2017, his work was highlighted publicly in the media as part of the Canadian Hockey League legal case around player compensation.<\/span><\/p>\n Dr. O\u2019Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, a MBA from the Telfer School of Management at the University of Ottawa, a MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo. He currently holds visiting\/adjunct appointments in Canada, the United States and Australia, and also holds the CGA\/CPA Accounting Designation.<\/span><\/p>\n Prior to joining academia, Dr. O\u2019Reilly had involvement as an administrator, including senior policy officer at Sport Canada, team manager and office manager at Triathlon Canada, and event manager for the 2008 Toronto Olympic Bid. In addition to his leadership role for Team Canada at the 2016 Paralympic Games, he has been a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Committee at the Olympic Games, and attended the 2012 Olympic Games in a research capacity.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada\u2019s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.<\/span><\/p>\n This session will review the results of the 13th annual CSLS and outline the trends in the industry in Canada, going back to 2006. The study draws on the insights of Canadian brands, properties and agencies to provide information that is relevant and ethical. The CSLS seeks to provide outstanding sponsorship expertise for sponsors, properties and agencies. Commentary will be made on the impact of the current COVID-19 crisis on the industry.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/norm-covid-audio_only_1.m4a” _builder_version=”4.4.6″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/iuf-vVLDK2I” _builder_version=”4.4.6″][\/et_pb_video][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/CSTA_CSLS_May_2020_Virtual.pdf” url_new_window=”on” button_text=”ACCESS PRESENTATION” button_alignment=”center” _builder_version=”4.4.6″ positioning=”relative”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.6″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #7″ _builder_version=”4.4.6″ min_height=”100px” custom_padding=”40px||40px||false|false”]<\/p>\n Communicating in Crisis: Lessons for Sport Events in the midst of COVID-19<\/b><\/p>\n Presented by: <\/em><\/span><\/p>\n Recorded on June 4, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTERS” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.4.6″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Barb MacDonald is an award-winning senior communications consultant, respected world-wide for managing media operations at large sporting events. Her experience covers +20 different sports at the Olympic, World Championships or Major Games level, working in North America, Europe, Asia, the Middle East and the Caribbean.<\/span><\/p>\n Her sport portfolio includes work in such summer sports as artistic gymnastics, artistic swimming, badminton, basketball, boxing, cycling, rhythmic gymnastics, road races, marathon, trampoline, and wrestling, as well as the winter sports of figure skating, short track, and hockey.<\/span><\/p>\n She has been a Director of Communications for several organizations, including Stock Transportation, the Carleton Board of Education and Skate Canada. Accredited by the International Association of Business Communicators (IABC), in 2014, Barb joined the small group of Canadians who have received IABC Canada\u2019s highest distinction, named a Master Communicator for both her professional expertise and contributions to the profession.<\/span><\/p>\n Her most recent projects include managing the media operations for the 2019 Pan American Games, Lima, Peru (Gymnastics Venue), the 2018 European Gymnastics Championships in Glasgow, the 2017 Invictus Games in Toronto and serving as Associate Producer, CBC Television, 2018 Olympic Winter Games in PyeongChang, Korea. She served as the Venue Media Manager for the ISU Four Continents Figure Skating Championships held in the Olympic venues in February 2017.<\/span><\/p>\n She currently serves as Communications Consultant for Sport Tourism Canada and her consulting practice includes many of the leading sport organizations and associations in Canada, as well as corporate clients.\u00a0<\/span><\/p>\n Fluently trilingual, Sylvie Bigras is an accomplished emcee and facilitator who has conducted national and expert stakeholder consultations, strategic planning, and organizational development projects. Her client list comprises local, national and international organizations, including the Canadian federal government, as well as not-for-profits and corporations.\u00a0<\/span><\/p>\n She has hosted numerous major events including the Nelson Mandela Citizenship Ceremony, State Dinners for George W. Bush, Vicente Fox Quesada, Prince Charles and other dignitaries.<\/span><\/p>\n A specialist in Communications at international sporting events, she has worked at 15 Olympic Games, 4 Commonwealth Games and 5 Pan American Games. She was the Press Chief for the Canadian Olympic Team in 2008 and 2010, as well as for Canada at the Glasgow 2014 and Gold Coast 2018 Commonwealth Games.<\/span><\/p>\n She has narrated numerous videos and presentations and is the “voice”\u200b of the Canadian War Museum.<\/span><\/p>\n Currently, she hosts and facilitates major events, as well as working with Canada’s Great Kitchen Party, a celebration of excellence in sport, music and food.<\/span><\/p>\n As Executive Director, Communications and Brand since August 2012, Martin Richard oversees the broadcast and digital media, public relations, athlete marketing, branding, and corporate communications portfolios of the Canadian Paralympic Committee.<\/span><\/p>\n Under his leadership, CPC has become an international leader in marketing for the Paralympics. Brand recognition has strengthened, as has media coverage and awareness of the Paralympic Movement in Canada. The Communications and Brand team has greatly increased its capacity in producing original content across multiple platforms and sharing the stories of Canada\u2019s Para athletes.<\/span><\/p>\n Notably, Martin developed the award-winning and innovative Canadian Paralympic Broadcast Media Consortium, acquiring the broadcast rights for the Paralympic Games in Canada ahead of Sochi 2014 and bringing together a dynamic group of broadcast and corporate partners to provide world-class, fully accessible coverage of the Games. This broadcast model has evolved through the last few Paralympic Games, and for PyeongChang 2018 reached nearly 10 million Canadians. The consortium took home the 2017 Paralympic Media Award in the broadcast category for its coverage of Rio 2016.\u00a0<\/span><\/p>\n With more than a decade of experience working in senior positions in the field of sports communications and marketing, including a 10-year period as the director of communications of Swimming Canada, Martin brings a diversified wealth of skills to his current role.<\/span><\/p>\n Over the span of his career, he has secured long-term national broadcast partnerships, launched digital web television portals, and spearheaded the development of PSA campaigns to educate Canadians on drowning prevention. Prior to joining CPC, he led the communications activities for national teams at two Paralympic Games, four Olympic Games, two Commonwealth Games, several world championships, Pan Am Games, and World Cups. In addition, he was part of the organizing committee of the 4e Jeux de la Francophonie in Ottawa-Gatineau as part of the marketing group.<\/span><\/p>\n Martin, who is fully bilingual in English and French, was named Swimming World Magazine\u2019s 2012 Sport Information Director of the Year and is a recipient of the Aquatic Federation President\u2019s Award.<\/span><\/p>\n In March 2020, he was appointed to the Board of Directors for the International Wheelchair Rugby Federation (IWRF).<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.4.6″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Three of the leading sport communications professionals in Canada will share their experiences from a variety of challenges that provide lessons learned for the sport event\/tourism industry.\u00a0<\/span><\/p>\n Barb MacDonald<\/b>\u00a0is STC\u2019s Communications Consultant, and has lived through bomb scares, declaration of war, tragedy, and judging scandals in various roles as a communicator and media operations manager over 20 different sports and 10 countries.\u00a0<\/span><\/p>\n Sylvie Bigras,<\/b>\u00a0in addition to being a dynamic emcee and facilitator, is a specialist in communications at international sporting events, including leading an entire media relations\/communications team at several Olympic, Commonwealth, and Pan American Games.\u00a0<\/span><\/p>\n Martin Richard<\/b>\u00a0is the\u00a0 Executive Director, Communications & Brand at the Canadian Paralympic Committee. Also a veteran of multiple major Games, he most recently was integral to the communication of the CPC\u2019s decision, in conjunction with the Canadian Olympic Committee, to not send the Canadian team to the 2020 Olympic and Paralympic Games as a result of COVID-19. <\/span><\/p>\n Each panelist will share the practical application of effective communications throughout a crisis, and the positive opportunities that may occur as a result.<\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/06\/covid-webinar-audio-comms.m4a” _builder_version=”4.4.6″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/jkPrURpsO60″ _builder_version=”4.4.6″][\/et_pb_video][et_pb_button button_url=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/06\/Communicating-in-Crisis-COVID19-MacDonald.-Bigras.-Richard.pdf” url_new_window=”on” button_text=”ACCESS PRESENTATION” _builder_version=”4.4.6″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”webinar-8″ _builder_version=”4.4.6″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #8″ button_url=”#webinar-8″ module_id=”webinar-8″ _builder_version=”4.4.6″ min_height=”100px” custom_padding=”40px||40px||false|false”]<\/p>\n Esports Insights (aka The future\u2019s so bright I\u2019ve got to wear shades!)<\/strong><\/p>\n Presented by: Vlad Marinescu, President, International Esports Federation; President, United States eSports Federation; Chief Media & Marketing Officer, International Judo Federation<\/span><\/p>\n <\/em><\/span><\/p>\n Recorded on June 11, 2020<\/em><\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_toggle title=”ABOUT THE PRESENTER” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Multi-lingual and multi-faceted, Vlad Marinescu is the President of the United States eSports Federation, and Vice-President of the International Esports Federation (IESF) which has 56 members. After completing his Bachelor of Business Studies at Oxford Brookes University, he began his career in sports with the International Judo Federation where he organized televised competitions, handling TV production and marketing. He still serves as its Chief Media and Marketing Officer while also developing the Esports industry world-wide.<\/span><\/p>\n Vlad is also the former Director General of SportAccord, GAISF (Global Association of International Sport Federations), where he led membership application process for recognition of International Federations, managed the full-time staff of organization, all programs and operations, and organized multiple World Games. He is passionate about seeing Esports grow and develop and to fulfill IESF\u2019s mission to further Esports on a global scale.<\/span><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”ABOUT THE WEBINAR” open_toggle_text_color=”#161642″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#d60812″ _builder_version=”4.3.4″ title_text_color=”#161642″ title_level=”h6″ border_width_all=”2px” border_color_all=”#161642″]<\/p>\n Join Vlad Marinescu, recently elected President of the International Esports Federation, for a presentation on how Esports and established sports can work together; making sense of the Esports landscape; and current efforts to overcome the barriers that exist between organizations and Esports publishers and developers. While the impact of the current COVID-19 pandemic has wreaked havoc on the traditional sport hosting model, eSports may offer a glimpse into the future of the \u201cnew\u201d normal in the sport tourism industry. <\/span><\/p>\n [\/et_pb_toggle][et_pb_audio audio=”https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/06\/covid-webinar-esports.m4a” _builder_version=”4.4.6″][\/et_pb_audio][et_pb_video src=”https:\/\/youtu.be\/PO1UpHTvcKk” _builder_version=”4.4.6″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.3.4″ custom_margin=”30px|auto||auto||” border_width_all=”-1px”][et_pb_column type=”1_2″ _builder_version=”4.3.4″ animation_style=”fold”][et_pb_cta title=”Webinar #9″ button_text=”Click Here” _builder_version=”4.4.6″ custom_padding=”||30px|||”]<\/p>\n Sharpen Your Negotiation Skills for Current-Day Contract Conversations<\/strong><\/p>\n Presented by:\u00a0Heather Reid ARCT MSc, Founder & CEO, Planner Protect Inc.<\/span><\/p>\n <\/em><\/span><\/p>\nCOMPLETED WEBINARS:<\/h3>\n
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<\/span><\/p>\n<\/span><\/p>\n![\"\"](\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2016\/07\/barbmacdonald-300x300.png\")
![\"\"](\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2012\/04\/sylviebigras-300x300.png\")
![\"\"](\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2020\/05\/martinrichard-cpc-300x300.png\")
<\/b><\/p>\n
Barb MacDonald, STC\u00a0Communications Consultant\u200b;
Sylvie Bigras, Communications Specialist, Facilitator, & Emcee; and
Martin Richard, Executive Director, Communications and Brand, Canadian Paralympic Committee
<\/span><\/p>\n<\/span><\/p>\n<\/span><\/p>\n<\/span><\/p>\n![\"\"](\"https:\/\/www.sporttourismcanada.com\/wp-content\/uploads\/2012\/04\/vladmarinescu-300x300.png\")
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