The latest tool developed for STC members is the Sport Tourism Event Evaluation Report, known by its acronym: STEER. Free to users, STEER will complement the tool already used by many STC members, STEAM2.0, which allows event planners to predict the economic impact of...
May 28, 2020 (Ottawa, Ontario): As it begins its 20th year, the organization that advocates on behalf of the sport tourism industry has a bold new look, and a new name. Sport Tourism Canada (STC) was announced as the new name for the Canadian Sport Tourism Alliance,...
Sport tourism continued to make a significant contribution to the Canadian economy prior to the devastation of the worldwide economy caused by the COVID-19 pandemic. According to the most recent data (2018) compiled on behalf of the Canadian Sport Tourism Alliance...
Ottawa, ON: In response to how COVID-19 has affected its industry, Sport Tourism Canada (STC) has announced the formation of the COVID-19 Recovery Task Force. The purpose is to develop an action plan for the responsible, safe and effective reopening of the $6.8...
The golf season in 2020 is iffy across Canada, so we’ve proactively taken steps to give you an extra year to practice your swing. The 4th edition of [un] GOLF / Sport Tourism FORE-um (originally scheduled for November 2020) is now officially on the calendar...
(Ottawa, ON) April 14, 2020: For the third straight year Montreal maintained its ranking as the top city in Canada for hosting sports events. It was named “Canadian Sport City 2020” in the third year of the Canadian Sport Hosting Index (CSHI), first developed...
